BATAVIA, Ill. – Branden Zelesnak has joined Optima Automotive to fill the role of the newly created position of director of digital communications. Zelesnak will be heading up the Social Media and Online Reputation Management division. In this role, she will responsible for the management, growth and development of all social media services that Optima provides.
 
Optima Automotive, a division of Optima Worldwide Limited, was founded in 2008 to focus on website design/development, search engine optimization and social media management for automotive repair businesses.
 
Zelesnak brings more than 10 years of experience in sales and marketing, specifically working within CARSTAR franchise shops over the past five years. She worked with these shops to increase market share and promote brand visibility. During her time with CARSTAR, Zelesnak was nominated for National Marketing Manager of the Year within the franchise organization.
 
“We are excited to have Branden on board and look forward to seeing big things from her,” said Mark Claypool, CEO of Optima. “Our social media services division has grown to the point where someone of her experience and background can step in and really take it to the next level.”
 
According to Zelesnak, “The opportunity to join Optima, the industry leader in Web presence management, is an honor. My plan is to take the strong foundation that Mark and his team have built and aggressively build upon it. I look forward to the challenge.”