Ziebart International Corp., a global provider of automotive appearance and protection services, recently announced the promotion of Michelle Chirco to the position of director of marketing. This promotion reflects Chirco’s decade-long journey with Ziebart, where she started as a marketing intern in 2011 and has since worked her way up through various roles within the company.

Chirco, a certified franchise executive, has developed a broad range of skills during her tenure at Ziebart, including expertise in field marketing, advertising, strategy and team and budget management, the company said. She also serves on the International Franchising Association marketing committee.

“I am truly honored to still be a part of the company that awarded me my first internship in college,” she said. “Having worked my way up from an intern to now director of marketing, it is a true testament to the nurturing and growth opportunities that Ziebart provides for their employees. I am excited to step into this new role and look forward to leading Ziebart’s marketing efforts to even greater heights.”

In her role, Chirco will spearhead the development of Ziebart’s marketing strategies in the U.S., manage a team of marketing professionals, and maintain the company’s marketing supplier partnerships.

“Throughout her various roles at Ziebart, from intern to leader, Michelle has exemplified the dedication and innovative thinking that drives success within our company,” said Thomas A. Wolfe, CEO and president. “With her expertise of both marketing and Ziebart, we have the utmost of confidence in her ability to excel in her new position and significantly contribute to Ziebart’s growth on a global scale.”