ZF Aftermarket has named Richard Crotzer as the new national sales manager of program groups. With 34 years of experience working in the North American automotive aftermarket, Crotzer brings wealth of knowledge to the ZF Aftermarket team. He joined the ZF Aftermarket team on April 24 reporting to Mark Thorpe, and will be responsible for driving sales and relationships with the industry’s program groups.

“We are incredibly excited to welcome Richard Crotzer to the ZF Aftermarket team,” said Mark Thorpe, head of independent aftermarket, United States and Canada. “His vast experience in the automotive aftermarket alongside his passion for the industry made him the perfect candidate for this position. Combine that with his outstanding performance in driving sales, building customer relationships and executing sales strategies, we at ZF Aftermarket are thrilled to bring Crotzer aboard.”

Crotzer comes to ZF Aftermarket fromDayco Products, where he worked for more than 30 years. After holding various positions, including district, heavy-duty, regional and east divisional sales manager roles, Crotzer most recently was director of sales for the U.S. In this role, Crotzer was responsible for overall sales strategy, field sales team management and program groups.

“I am very excited and blessed to join the ZF Aftermarket sales team,” said Crotzer. “The ZF product portfolio, history of innovations and dedication to automotive safety aligns perfectly for long-term growth with our customers. I look forward to working with an organization that provides high-quality products, reliable support and added value to our customers.”