STOW, Ohio Max-Trac Tire Co. (dba Mickey Thompson Performance Tires & Wheels) has named William "Bill" Pasco as northeast regional marketing manager. In this new role, Pasco is responsible for driving profitability and growth through marketing and dealer support.
Previously territory sales manager for Mr. Gasket, Pasco brings 13 years of automotive industry experience to his new role with Mickey Thompson.
“I really enjoy working in this industry, and it’s great to be a part of the Mickey Thompson team,” said Pasco. “I look forward to making a measurable contribution to the company while growing many of my existing relationships within the industry.”
An Ohio native, Pasco holds a bachelor’s degree in economics and a minor in marketing from Kent State University.