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VIP Tires & Service Opens First Store In Western Massachusetts

Company expands to Worcester with convenient location near Clark University.


VIP Tires & Service celebrated its expansion into Western Massachusetts with the opening of its new store in Worcester this week, making it the company’s sixth store in the state and 62nd in New England. The new store is located at 3 Coes Square, and officially opened to the public on Dec. 16.

“Opening the first VIP store in Western Massachusetts is something we don’t take lightly – we’re thrilled to grow in this region of the state,” said Tim Winkeler, president and CEO of VIP Tires & Service. “With an existing presence in other parts of Massachusetts, we hope this expansion will allow Worcester residents to experience our top-notch customer service and unique tire and service offerings. Plus, with our shop’s close proximity to local colleges and universities, we aim to be a solution for all students across this city. Thank you to the Worcester community for welcoming us with open arms.”

VIP Renovates Existing Worcester Tire Facility
With the goal of investing in a space that already existed, VIP began renovations on an old Midas facility in July 2020. The finish space boasts a 1,100-square-foot office space for employees and 8,200-square-foot service location with eight bays and onsite tire storage space for 2,500 tires. With a focus on reducing wait times, providing accessibility to a broad array of tire manufacturers and price points, and holding large tire inventories onsite, VIP prides itself on being an at-the-ready solution so customers can have immediate tire installation after choosing their desired brand.

John (Jay) Hassett, an experienced automotive service manager, recently joined the VIP team as Manager for the Worcester store. When this VIP location is fully staffed, customers will be greeted by a nine-person team including Hassett, an Assistant Manager, a Service Writer, three Installation Technicians, two ASE Certified Technicians, and one ASE Master Technician. VIP is currently seeking local applicants to fill some open positions – please apply online by visiting

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