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U.S. Auto Parts Appoints David Meniane To COO And CFO

Meniane brings extensive experience in consumer products as both an operator and financier. He previously served as executive vice president of L.A. Libations, an incubation partner to the Venturing & Emerging Brands group at the Coca-Cola Co.

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U.S. Auto Parts Network has appointed David Meniane to chief operating officer, a newly created position, as well as chief financial officer (CFO), succeeding Neil Watanabe.

Meniane brings extensive experience in consumer products as both an operator and financier. He previously served as executive vice president of L.A. Libations, an incubation partner to the Venturing & Emerging Brands group at the Coca-Cola Co. During his tenure, he oversaw the successful launch of three profitable business units and three new companies, while growing L.A. Libations’ EBITDA by 280 percent and investment portfolio value by 73 percent.

Prior to L.A. Libations, Meniane founded Victoria’s Kitchen, a specialty beverage company that was featured on the hit TV program “Shark Tank” before its eventual sale to Hispanica International in 2017. Meniane also previously served as CFO at Aflalo & Harkham Investments, a $350 million commercial real estate investment partnership.

“David’s successful track record in growing consumer brands, along with his expertise in finance and accounting will be a strong asset for our executive team,” said Lev Peker, CEO of U.S. Auto Parts. “As online demand for aftermarket auto parts continues to grow, we plan to revamp our e-commerce channels and optimize our marketplace presence to better capitalize on this expanding consumer base. I believe David will provide the necessary operational and financial expertise needed to enhance our platform and help return the company to growth.

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“I would also like to thank Neil for his contributions to the company over the last four years, and wish him the best in his future endeavors.”

Meniane currently serves on the board of directors for Space Shake and Relentless Trade Solutions. He holds a Master of Business Taxation from the University of Southern California and is also a licensed CPA in the state of California.

Commenting on his new appointment, Meniane said, “U.S. Auto Parts has created a strong brand and exceptional online platform to provide consumers with aftermarket auto parts. I look forward to leveraging my experience as both an operator and financier as we deploy various investments in technology and marketing designed to accelerate growth.”

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