WIXOM, Mich. – The TRW Automotive Aftermarket division has announced the appointment of Lisa Rodriguez as marketing services specialist for North American Parts & Service. This appointment is in line with the company’s focus on its digital and media strategy.
Rodriguez joins the company from her most recent role as social media and marketing administrator for NGK Spark Plugs.
Mark Thorpe, product and marketing group manager, TRW Automotive Aftermarket, commented, “Lisa will be an asset to the team. With a proven track record for positively influencing business results, she brings a wealth of knowledge in the areas of social media, digital and large-scale event marketing management."
“I’m proud to be joining TRW, a top 10 global OE automotive supplier, with a small company feel," Rodriguez added. “I’m excited to be part of the heightened marketing, digital and social media rollout; to spread the TRW messages of OE quality, safety and component range as we further develop the TRW footprint across the North American aftermarket.”
Rodriguez will be based in Wixom, Mich., and will report to Thorpe.
