Truly Global: Entering New Markets Successfully
Presented by Anna Schlegel, senior director, Globalization and Information Engineering – NetApp
GlobalBusinessProfessor.com’s latest audio interview, “Truly Global: Entering New Markets Successfully,” features Anna Schlegel, senior director of Globalization and Information Engineering of NetApp and globalization expert. In the 15-minute interview, Schlegel discusses the inspiration and experiences behind the writing of her book; what corporate globalization professionals do; and how companies and professionals enter new markets. She also discusses of hot markets and market entry challenges in China, and which companies embrace globalization and which ones do it well.
Schlegel is a native of Catalunya, Spain, and the co-founder of Kenya’s “Imagine Educating Everyone” and “Women in Localization,” which was started in California. Schlegel has led globalization teams for more than 20 years with large enterprises, including Cisco, VMware, Xerox and NetApp, and led two localization vendors as the CEO and general manager. Her work has been published on Forbes.com, Fortune.com, Gala.com, Multilingual.com and other research industry forums. Schlegel is a respected leader in the globalization community. She frequently delivers lectures, webinars, keynotes and round tables at universities, corporations, and other international organizations. She lives with her family in Santa Clara, California.
Click here to listen to the audio interview.
