Siemens VDO Automotive Service & Special Solutions Names New Director of Marketing and Business Development

Siemens VDO Automotive has named Howard Laster as director of marketing and business development for its Service & Special Solutions group. In this role, Laster is charged with developing new business opportunities for existing product offerings, as well as seeking new business relationships to utilize mutual manufacturing, engineering, customer base and sales and marketing expertise. He is also responsible for product management, marketing communications and pricing strategies.

ALLENTOWN, PA — Siemens VDO Automotive has named Howard Laster as director of marketing and business development for its Service & Special Solutions group.

In this role, Laster is charged with developing new business opportunities for existing product offerings, as well as seeking new business relationships to utilize mutual manufacturing, engineering, customer base and sales and marketing expertise. He is also responsible for product management, marketing communications and pricing strategies.

Laster served as division manager, independent aftermarket for Siemens VDO Automotive since the merger of Siemens Automotive and VDO North America in early 2002. Prior to that, he worked for Siemens Automotive for six years, serving as national sales and marketing manager. His previous experience with manufacturers includes serving as marketing manager for Blue Chip Products and product manager for KSG Safeguard Engine Parts.

Laster was also the owner and general manager of First Auto Parts, a proprietorship he maintained for 10 years.

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