Shell Oil Signs Multi-Year Sponsorship with Richard Childress Racing
Shell Oil has announced its return to NASCAR through a multi-year primary sponsorship of Richard Childress Racing (RCR). Through the sponsorship both Shell and Pennzoil brands will be featured on the No. 29 Chevrolet Monte Carlo SS to be driven by Kevin Harvick in the 2007 NASCAR NEXTEL Cup series. Shell will also be the associate sponsor on other RCR cars including the No. 31 Cup car driven by Jeff Burton and the No. 07 Cup car driven by Clint Bowyer.
Valvoline Steps Up its NHRA Support
Longtime NHRA sponsor Valvoline announced this week plans to step up its support of NHRA racers next year by adding sponsorship of a multi-car Pro team and extending its support of key Sportsman racers in a multi-year deal.
More Sponsors Mean More Growth for DHRA
How can you tell what is the most exciting and fastest growing spectator sport? Just listen for loud rumbles, earthmoving vibrations and a cloud of exhaust. Diesel racing is unlike any other sport and has exploded onto the scene, turning heads and raising eyebrows. Luckily for the sport and its fans, sponsors are scrambling to get in on the action.
WIX Filters Announces ‘Party Like a Rock Star’ Sweepstakes
WIX Filters has announced the WIX “Party Like a Rock Star” Sweepstakes, a new year-long contest that enables four lucky race fans to experience an all-expense-paid VIP trip to the 2007 NASCAR NEXTEL Cup Series event at Las Vegas Motor Speedway.
Executive Interview with Bruce Johnston, Brand Manager, WIX Filters
Every other week, aftermarketNews offers an interview with high-profile individuals in the automotive aftermarket. We give executives free reign to express their views on anything from the state of their corporations to recent legislative news to future trends in their niche markets. Here you see what matters to the newsmakers themselves. This week, we hear from Bruce Johnston, brand manager for WIX Filters. Join us as we talk with Johnston about branding strategy, motorsports marketing and other keys to the success and longevity of the WIX brand.
NASCAR Sponsorship Revs Stocks’ Engines
Racing fans weren’t the only ones riveted to the corporate logo-covered NASCAR racers in Sunday’s Daytona 500: Wall Street has picked up on the huge popularity of auto racing and is rewarding companies that are connected with it. Companies such as Ford Motor, General Mills and Georgia-Pacific have enjoyed big returns on the stock market after announcing they are sponsoring a NASCAR team, according to a study of 24 sponsors.
Clevite Nitro Club Members Take Top Fuel, Funny Car Championships at Pomona Raceway
Clevite Nitro Club Members Scott Kalitta and Tommy Johnson Jr. scored big wins at the NHRA season-opening 45th annual CARQUEST Auto Parts Winternationals. Fellow Nitro Club members Doug Herbert and Phil Burkart Jr. were runners-up. The Nitro Club is a great option for NHRA teams without product sponsorships, giving them the ability to buy premium parts at discounted prices.
Auto Club, Insurance Association Sponsor NASCAR Vehicle
Here’s a pairing that may seem, at first blush, a little odd. The Dearborn-based Auto Club Group, a confederation of AAA clubs with affiliates including AAA Michigan and the Auto Club Insurance Association, is sponsoring a Roush Racing NASCAR vehicle.
Auto Club, Insurance Association Sponsor NASCAR Vehicle
Here’s a pairing that may seem, at first blush, a little odd. The Dearborn-based Auto Club Group, a confederation of AAA clubs with affiliates including AAA Michigan and the Auto Club Insurance Association, is sponsoring a Roush Racing NASCAR vehicle.
WIX Filters to Sponsor Local Race Teams
WIX Filters wants to help build excitement for motorsports beyond the bright lights of Daytona and Bristol and plans to do so through product sponsorships for local race teams.