2008 Automotive Communications Award Winners Announced
The Automotive Communications Awards are sponsored by the Women’s Board and supported by the Automotive Communication Council.
Automotive Parts Associates to Give Away $10,000
Tomorrow, Professionals’ Choice Auto Parts and Automotive Parts Associates (APA) will launch its spring Scratch & Win promotion, which gives one lucky customer the chance to win $10,000. Participating APA warehouse distributors will give customers a scratch card each time they purchase a product from one of the sponsoring manufacturers. Instant winners will receive gift certificates to McDonald’s and all tickets can be dropped in a collection box for a chance to win the grand prize. The promotion runs from April 25 to June 16 and the winner will be selected on June 27.
R. L. Polk & Co.’s Ask the Industry Looks at the Keys to Great Packaging Design
Strong design, for both packaging and marketing materials, is key to promoting brand recognition. Whether it is created with an in-house design team or with the help of an agency, there are a multitude of elements that go into developing a packaging design that “stands out yet fits in” as marketing communications expert Joel Spencer puts it.
Aftermarket Auto Parts Alliance Sails Into Florida for Annual Meeting; Outstanding Vendors Honored
SAN ANTONIO — The shareholders of Aftermarket Auto Parts Alliance, Inc. (Alliance) gathered this week in Boca Raton, FL, for the group’s annual winter meeting. The meeting is a culmination of the past year’s efforts of the Alliance, which markets for Auto Value/Bumper to Bumper parts stores and certified service centers. Reports and breakout meetings
APA Launches Scratch and Win Promotion
LENEXA, KS — Professionals’ Choice Auto Parts is launching its spring Scratch and Win promotion and one lucky customer will win a 2007 Harley Davidson Sportster Motorcycle. APA’s participating warehouse distributors will give customers a scratch card each time they purchase a product from one of the sponsoring manufacturers. Instant winners will receive gift certificates
Aftermarket Auto Parts Alliance Holds Annual Winter Meeting in Sunny Florida
The shareholders of Aftermarket Auto Parts Alliance, Inc. gathered in Boca Raton, FL, for the group’s annual winter meeting held Dec. 2-6. Each shareholder of the Alliance was represented. The meeting is a culmination of the past year’s efforts of Auto Value/Bumper to Bumper parts stores and certified service centers. Reports and breakout meetings focusing on marketing, product and education were reviewed. New vendors were reviewed and approved and the 2007 marketing strategy was presented.
R. L. Polk & Co.’s Ask the Industry: Countdown to AAPEX
It’s hard to believe, but the moment we’ve all been waiting for is now less than seven weeks away. And no, we’re not talking about Christmas. It’s the countdown to the annual Automotive Aftermarket Products Expo in Las Vegas , and we’ve asked a few aftermarket companies about their plans and preparations for the industry’s biggest event.
Executive Interview with Lou Gaudette, General Sales Manager, Loctite Automotive Aftermarket Division, Henkel Corp.
After a three-year hiatus, Henkel has re-launched the Loctite brand in the automotive aftermarket with a new look and an innovative and exclusive product line. As General Sales Manager for Henkel Corp.’s Loctite Automotive Aftermarket Division, Lou Gaudette is responsible for all of Henkel’s aftermarket activities in the U.S., Caribbean and Canada. Read on as Gaudette brings us up to speed on Loctite’s re-entry into the marketplace.