2008 Automotive Communications Award Winners Announced - aftermarketNews

2008 Automotive Communications Award Winners Announced

The Automotive Communications Awards are sponsored by the Women's Board and supported by the Automotive Communication Council.

BETHESDA, Md. – The Car Care Council Women’s Board (WB) has announced the winners of the 2008 Automotive Communications Awards (ACA). The recipients were honored during the Women’s Board reception, which took place Tues., Nov. 4, at the Sands Expo Center during AAPEX.

The Automotive Communications Awards are sponsored by the Women’s Board and supported by the Automotive Communication Council. The awards applaud companies/agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.

Business-To-Consumer Awards

-    Television Commercial
    Osram Sylvania Inc.
    Sylvania Silverstar Commercial

-    Radio Commercial
    Tenneco Inc.
    Monroe Shocks Press Conference Celebrity

-    Print Ad/Electronic Ad
    Robert Bosch, LLC
    Another Smokin’ Hot Performance

-    Magazine Article
    The Marx Group for AAEQ-EngineQuest (EQ)
    Going Green is Great for the Bottom Line

-    Educational Article
    Walker Exhaust/Tenneco Inc.
    Walker Exhaust NAPS Feature Covering Import Exhaust

-    Video News Release
    OE vs. Aftermarket

-    Brochures, Booklets & Handouts
    Osram Sylvania Inc.
    Sylvania Brochures

-    Special Promotions & Promotional Events
    WIX Filtration Group
    WIX Suite Life Sweepstakes
-    Car Care Clinics
    Monroe Shocks & Struts/Tenneco Inc.
    Monroe Shocks & Struts/Belle Tire Women’s Car Care Clinic

-    Posters, Calendars & Other Collateral Materials
    Beck/Arnley Fits

-    Public Relations Efforts
    Monroe Shocks & Struts/Tenneco Inc.
    Save the Squirrels Campaign

-    Web site
    The Marx Group for AAEQ-EngineQuest (EQ)
    AAEQ.net Web site
-    Other – Print Ad Campaign
    Lauren Fix, The Car Coach
    Lauren Fix’s Guide to Loving Your Car

Business-To-Business Awards

-    Print Ad to Distribution/Retail Audience
    The Marx Group for AAEQ-EngineQuest (EQ)
    Hard to Find Parts

-    Print Ad to Technician/Repair Audience
    Aftermarket Auto Parts Alliance
    The Promise to Go Further

-    Print Ad – Best Use of Graphic
    The Marx Group for AAEQ-EngineQuest (EQ)
    Box of Chocolate

-    Print Ad – Best Use of Copy
    NAPA Chassis
    More Part Numbers

-    Corporate Image Campaign
    NAPA Brakes
    Full Line Brakes Brochure

-    Co-op/Partnering Campaign
    Activant Solutions
    Activant E-mail Campaign

-    Training Materials
    NUCAP Industries
    NUCAP Product Animation

-    Magazine Article – Technical
    Aftermarket Business
    Fishing for Fuel

-    Magazine Article – General Market/Special Interest
    Follow a Dream: The Jay Blake Story

-    Magazine Article – News
    MACS Worldwide, ACtion Magazine
    Spoiled for Choice

-    Newsletter to Customer or External Audience
    Aftermarket Auto Parts Alliance

-    Logo Design/Usage
    Remy International
    Remy Conquer the Canyon Logo

-    Web site
    New SKF VSM Web site

-    Merchandising
    Osram Sylvania Inc.
    Sylvania Merchandising

-    Special Promotion
    NAPA Brakes
    Crew Chief Training Campaign

-    Best PR Effort
    Chicago Pneumatic
    Annual Chicago Pneumatic PR Program

-    Packaging
    WIX Filters
    WIX Cabin Air Filters with BioShield 75

-    Best Application of “Be Car Care Aware” Campaign/Logo
    Be Car Care Aware Hospitality Race Poster

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