NBC Sports Plans Live Coverage of Detroit Auto Show
The North American International Auto Show never lacks media coverage. But next year it will be a full-fledged network star.
Aftermarket eForum Offers the Latest in Aftermarket Supply Chain Technology
So what exactly is supply chain technology, and how can it help your business? Attendees of the fourth annual Aftermarket eForum came in search of answers to these questions, and yesterday, they found answers.
Collaboration: We All Know What the Word Means, But Are We Doing it?
While he admits the word is a bit overused in our industry, Scott Luckett, chair of the 2004 Aftermarket eForum conference, told the crowd of more than 350 attendees at this year’s eforum that “More than anything else, this conference is about collaboration.”
MEMA’s Information Services Council Publishes RFID White Paper
The Motor & Equipment Manufacturers Association (MEMA) Information Services Council (MIS Council) has written and published a white paper on Radio Frequency Identification (RFID).
American Tire Distributors to Offer Continental Tires
Continental Tire North America (CTNA) and American Tire Distributors Inc. (ATD) announced July 29 that ATD will begin selling Continental and General brand tires through its national network of distribution centers beginning in August 2004.
SEMA Awards Record Amount in Scholarships
As the SEMA Memorial Scholarship Fund celebrates its 20th year of giving, the association has announced it awarded students a record number of scholarships this year. Seventy-five students preparing for careers in the automotive industry received individual awards of up to $4,000, for a total of $110,000 in scholarships.
Leadership for Change: Key Advice for Middle Management Champions
Over the last two months, we have covered the topic of change leadership from a variety of angles. Our goal has been to offer practical advice from 25 years of experience in mentoring successful executive-level change agents. But what do you do if you are a middle manager?
Executive Interview with Tom Ward, President, Snap-on Diagnostics
Our latest edition of “Executive Interview” features Tom Ward, president of Snap-on Diagnostics, a global business focused on improving technician and workshop productivity around the world. Join us as Ward gives us an inside look at Snap-on Diagnostics, including information on some recently launched products. Ward also talks about the trends and challenges in automotive diagnostics and repair and how the division works to address these issues.
TV, Movies Elevate Popularity of the Custom Car
The black Honda Prelude with hints of pearl blue beckons you to take a ride to hear its 800-watt amplified stereo blasting OutKast’s “Roses,” to sit in its gray racing seats and watch through tinted windows as people stare enviously. Tricking out vehicles has long been a part of American culture. Whether it’s a hot rod, monster truck or chromed-out Chevrolet, we want our rides to express our personalities. Today it’s a $29-billion industry highlighted in movies and cable programs.
NASCAR Targets Younger Fans Through Cartoons
With its influence and popularity growing stronger everyday, NASCAR is now looking to create a new audience of younger fans. NASCAR has teamed up with the Cartoon Network to develop the ‘NASCARtoon Racing’ brand, a customized on-air and online campaign sponsored by Kellogg’s. The new brand is designed to engage young fans through the familiarity of their favorite Cartoon Network characters.