The Pulse: General Repair Shops — Premium Line Parts Versus Second Line Parts
Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter personnel and professional technicians. This week, using data from Industrial Marketing Research’s (IMR) recent Installer Survey, we begin a series of reports that look at the topic of premium line parts versus second line parts. This week we present the results from General Repair Shops.
The Pulse: Quick Lubes — Premium Line Parts Versus Second Line Parts
Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter personnel and professional technicians. This week, using data from Industrial Marketing Research’s (IMR) recent Installer Survey, we begin a series of reports that look at the topic of premium line parts versus second line parts. This week we present the results from Quick Lubes.
The Pulse: Percentages of Service Retailers with Parts Inventory
Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter personnel and professional technicians. This week, using data from Industrial Marketing Research’s (IMR) recent Installer Survey, we look at the topic of repair facilities having a parts inventory in stock to satisfy their customers’ needs.
The Pulse: Average Number of Vehicles Serviced in a Week
Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter professionals and professional technicians. This week, using data from Industrial Marketing Research’s (IMR) recent Installer Survey, we look at the number of vehicles serviced each week by the various service outlets.
The Pulse: How Often Do Techs Get Their First Choice in Brand of Parts
Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter professionals and professional technicians. This week, using data from Industrial Marketing Research’s (IMR) recent Installer Survey, we look at the frequency with which techs get to use their first choice of brands when selecting parts for repair jobs.
The Pulse: Top Reasons Technicians Use Aftermarket Parts
Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter professionals and professional technicians. This week, using data from Industrial Marketing Research’s (IMR) recent Installer Survey, we look at the top reasons why technicians use aftermarket parts.
The Pulse: Which Carmakers Actively Solicit Repair Shops for Their Parts Business
Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter professionals and professional technicians. This week, using data from Industrial Marketing Research’s (IMR) recent Installer Survey, we look at which carmakers are actively soliciting independent repair shops for a slice of their parts buying business.
The Pulse: Competing for Parts and Service Market Share — Dealerships vs. the Aftermarket
Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter professionals and professional technicians. This week, using data from Industrial Marketing Research’s (IMR) recent Installer Survey, we look at price differences between new car dealership parts departments and aftermarket sources.
The Pulse: The Top Five Challenges for Repair Shop Managers
Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter professionals and professional technicians. This week, using data from Industrial Marketing Research’s (IMR) recent Installer Survey, we look at the top five challenges that repair shop managers face.
Industrial Marketing Research Launches New Automotive Research Website
Industrial Marketing Research (IMR), a provider of marketing intelligence for the automotive industry, has announced the launch of AutomotiveResearch.com, a new website dedicated to providing professionals interested in the automotive marketplace with current, concise industry data.