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Automotive Technician Vs. Mechanic: What’s The Difference?

It’s finally time to drop the confusion and call auto pros by a term that is accurate and relevant in today’s world.

Are You A Leader If No One Follows You?

Leadership is too often about coercing, even manipulating people into doing things to fulfill a particular agenda.

Looking For The Positive Side Of The Covid-19 Crisis

There has been an uptick in technicians engaging in technical training on the Underhood Service website.

The Herman Trend Alert: Parallel Reality

Delta Air Lines will be testing “Parallel Reality” on 100 customers later this year at Detroit Metropolitan Airport.

Navigating The Winding Road Toward Driverless Mobility

And why your first autonomous ride will likely be in a robotaxi.

Dumb Thoughts About Smart Cars

According to the National Highway Traffic Safety Administration (NHTSA), 94 percent of vehicle accidents are the fault of human error. Only 2 percent of accidents are due to vehicle component failure of degradation. Recognizing that I (and, let’s face it, you too, because you’re reading this) am an excellent driver, that means pretty much everyone else on the road is driving like they just robbed a liquor store in a video game.

Publisher’s Perspective: Don’t Believe The Hype

The demise of the internal combustion engine has been greatly exaggerated.

Opinion – There Is No Trough: Looking For The Sweet Spot In The Aftermarket 

Tech Group Content Director Andrew Markel writes, “I don’t think the sweet spot starts at 100,000 miles. The sweet spot has a range between 70,000 to 180,000 miles due to evolving vehicle technology and engineering. Also, this sweet spot is even sweeter than before because the parts are more high-tech, using advanced materials and are more expensive.”

The Herman Trend Alert: Misperceptions Of Loyalty

Well-trained employees also play a huge role in the shopper experience. With the thousands of SKUs retailers put on their shelves, finding just what consumers are looking for can sometimes be a daunting task.

Publisher’s Perspective: What Is The Difference? Your People, Of Course!

Are you hiring warm bodies or sales professionals? I know in today’s tight labor market, the answer is probably the warm bodies. The challenge today is that no matter how hard it is to hire good people to serve your customers, the competition in the aftermarket space has never been more intense.