Pirelli Goes #Below44 Degrees With Launch Of Winter Driving Awareness Campaign
The 44-day campaign, #Below44, is designed to educate consumers on why winter tires are critical for anyone who lives in an environment where the temperature regularly drops below 44 degrees.
ADVICS Launches New Branding Campaign And Website For North America At AAPEX 2019
The redesigned branding elements and website are consistent with ADVICS’ technology-focused family of products.
Purolator Honored By Women In Auto Care For Cabin Air Filter Marketing Campaign
Purolator was honored for three different marketing tactics designed to introduce PurolatorBOSS Premium Cabin Air Filters with Febreze Freshness to fans of the iconic Febreze brand – a primarily female audience.
ZF Aftermarket’s #ItsAboutThePart Campaign Coming To An End
All the pictures ZF Aftermarket received will be placed on its mosaic wall and shipped off to Las Vegas, where its community will proudly be shown alongside the team at AAPEX.
Cooper Tire Unveils New National Ad Campaign Introducing Trusted Tire Advisor Uncle Cooper
Uncle Cooper was inspired by consumer research conducted for Cooper Tire that showed that consumers lack confidence in their tire buying decisions.
Akebono Brake Corporation Kicks Off ‘The Hardware You Need, With The Brakes You Trust’ Campaign
Akebono is planning to closely tie the campaign to AAPEX 2019. Highlights include customized booth graphics, product displays, literature and a contest for qualified attendees.
Auto Care Association And AASA Partner On ‘Your Car. Your Data. Your Choice.’ Campaign
The partnership will be focused on the Your Car. Your Data. Your Choice campaign and activities aimed at raising awareness, educating the industry and obtaining support for Right to Repair and access to data positions among the industry and consumers.
ZF Aftermarket’s Campaign Expands Community
As the submissions started coming in, ZF Aftermarket realized that this project reached much further than just the automotive professionals in repair shops – it reached employees under the ZF umbrella, children helping their parents in shops, fellow businesses and automotive enthusiasts all doing their part.
AASA’s Know Your Parts Launches Fuel Delivery Campaign
The new campaign is designed to educate technicians and consumers with the end-goal of reducing warranty returns.
ZF Aftermarket’s Latest Product Campaign Is All About Its Customers
Auto care professionals are called upon to show their pride in parts.
