From now until Nov. 2, automotive industry professionals are being called upon to show their pride in the parts they choose to purchase and use, by submitting pictures with the hashtag #ItsAboutThePart.
Qualifying pictures will be entered in a weekly and monthly raffle, where entrants have the chance to win a ZF-branded Yeti tumbler or a ZF-branded Yeti cooler, respectively, both filled with ZF branded swag. Pictures also will be blasted on social media channels to give auto shops recognition for their partnership with ZF Aftermarket.
The Double Meaning of #ItsAboutThePart
The campaign built around the hashtag has two key meanings, according to ZF. The first meaning is about the physical part. The part in the box is crucial to the success of ZF Aftermarket – meaning that parts are made with quality, care and a dedication to perfection. ZF Aftermarket provides a range of OE-quality products that meet or exceed OE specifications ensuring the job is done right the first time, the company says.
The second meaning is about the personal part. ZF Aftermarket isn’t what it is without the part its customers also play. The auto care professionals who choose OE products focused on quality and safety make ZF Aftermarket possible, the company says. From purchase to installation to customer relationships, this choice helps keep the brand’s standards high from start to finish.