ALTAVISTA, Va. — Schrader-Bridgeport International, a division of Tomkins Industrial and Automotive, said today it has unified all of its global business units under the Schrader International brand, effective immediately. The company said the name change will better reflect Schrader’s global commitment to its diverse customer base.
“Far beyond simply enhancing our corporate logo, this brand migration speaks to the very core of how we do business with our valued customers,” said Al Stecklein, president of Schrader International. “This migration aligns our worldwide entities to provide our customers with further access to unified Schrader manufacturing locations, technology resources, research and development and customer relationship support wherever their global business needs may arise.”
The company operated under the Schrader name for more than 150 years until its merger with Bridgeport-Piedmont in 1996 to form Schrader-Bridgeport International, the world’s largest designer and manufacturer of integrated pneumatic and fluid control solutions.
Following the merger, the Schrader-Bridgeport name was used only in the United States. Additional Schrader entities outside the U.S.—which now include Brazil, China, France and India—have operated under various other Schrader names. These international entities are also migrating to the new Schrader International brand.
