Schrader, an aftermarket brand of Sensata Technologies and a leading global manufacturer of tire pressure monitoring systems (TPMS), has announce the latest addition to its North American aftermarket team following the company’s new channel-focused strategy. In order to continue to grow with the market and further support customers, Schrader recently organized its North American sales team by channel rather than by region alone. Patricia Feck has taken on the role of national account sales manager and will be covering the Eastern United States.

In this newly appointed role, Feck will lead sales efforts within the tire retail channel using her extensive aftermarket experience and knowledge of the industry. She comes to Schrader with 29 years of automotive aftermarket experience, having spent her tenure with Tenneco Inc. Although she has held a variety of different positions, she most recently served as district sales manager in New York.

“Patti brings extensive aftermarket sales knowledge and a passion for developing and preserving long-lasting relationships,” said Rob Tinson, director of North American Sales. “She strives to become a valuable partner with customers and explores every possible growth opportunity. Patti’s personal approach with each customer interaction is proof that people still buy from people in the aftermarket.”