SATA Tools Launches In US - 'Made To Challenge' Brand From Apex Tool Group Lets Auto Techs Up Their Tool Game

Apex Tool Group Launches SATA Tools In US

SATA Tools are available exclusively on Amazon.

Apex Tool Group, a leading global industrial hand and power tool manufacturer, launches a new performance brand for U.S. auto techs: SATA Tools, available exclusively on Amazon.

“Today’s new mechanics know quality and the latest technology when they see it,” Apex Tool Group Senior Director of Brand Management Curt Weber said. “With SATA Tools, they can be confident in our performance, quality and innovation. With a 20-year legacy as the fastest-growing tool brand in the world, we’re now in the U.S. via the fastest online retailer in the country — Amazon.”

From apprentices to shop owners, their tools say everything about commitment, quality and performance. “The tools in their cart are their most critical investment and fuel their pride,” Weber said. Premium-quality SATA Tools stand up to established brands and are priced 10% to 50% below the industry leaders. “SATA lets new mechanics up their tool game without emptying their wallet.” 

Offering the ease and speed of mobile Amazon buying, auto techs now “have a tool truck in their hand,” Weber said. SATA’s initial launch includes mechanic tool sets, torque wrenches, wrenches, pliers, ratchets, impact sockets, hex keys, tool storage and more — over 150 SKUs, all with a lifetime warranty.

For a complete line of SATA Tools available for purchase, visit www.amazon.com/sata

You May Also Like

Snap-on Announces Latest Software Release

The latest software includes new coverage, guided component tests and features, plus everything from previous releases for smarter fixes, Snap-on said.

Snap-on Announces Latest Software Release

Snap-on announced its spring software release which it says "drives unparalleled confidence from the moment a Snap-on scan tool is turned on with its general and collision repair coverage and industry exclusive features for domestic, Asian and European vehicles."

Not only does the latest software include new coverage, guided component tests and features, but it also contains everything from previous releases for smarter fixes that lead to complete repairs and satisfied customers, according to Snap-om.

Discount Tire Acquires 6 Suburban Tire Auto Repair Centers

The six locations in the Chicago area will continue to operate under the Suburban Tire Auto Repair Centers’ brand name.

Suburban Tire Auto Repair Centers
Ziebart Unveils New Museum Exhibit for 65th Anniversary

Ziebart also announced new initiatives, including partnership agreements, a national advertising campaign and the brand’s first-ever mascot.

CCC Report Analyzes Labor Pressures, Vehicle Complexity

Report shows advanced technology is contributing to costlier repairs, higher claims costs and longer cycle times.

CCC Report Analyzes Labor Pressures, Vehicle Complexity
RNR Tire Express Honors Legacy of Franchisee Richard Rose

Rose was posthumously awarded with the franchise’s second-ever Lifetime Achievement Award.

RNR Tire Express Honors Legacy of Franchisee Richard Rose

Other Posts

TEXA Releases IDC5 CAR 76.5.0 Update

This software update enables more efficient troubleshooting, while enhancing existing special functions and topology module mapping features.

ASE Designates June as Automotive Service Professionals Month

ASE urges industry members to embrace Automotive Service Professionals Month as a platform for expressing gratitude to service professionals.

ASE Goodguys
Grease Monkey Expands in Florida

The first location recently opened at 1950 Dundee Rd., Winter Haven, Florida.

Grease Monkey Expands in Florida
Sun Auto Acquires Carrollton Complete Automotive

Sun Auto said the acquisition will help with its expansion across Texas.

Sun Auto Continues Growth in Houston