BETHESDA, Md. — The heavy duty industry is unique. What works in marketing and communications to the light vehicle aftermarket might not work in the trucking industry. Join the Automotive Communication Council (ACC) for its next industry teleconversation to discuss the tips and tricks when marketing to this lucrative industry.
Mark Iasiello, vice president of the Heavy Duty Manufacturers Association (HDMA), will begin by providing a brief overview of the heavy duty aftermarket and the state of the market. He will then moderate a lively discussion that will be useful for anyone involved in marketing, sales or communications to the heavy duty aftermarket.
The call is scheduled for Thursday, Jan. 14 at 2 p.m. (EDT).
Participation in the call is FREE but does require registration. To participate, contact Beatrice Livioco at 240-333-1089, or e-mail [email protected] by Wednesday, Jan. 13.
The ACC Board is open to ideas for future ACC Teleconversations, so email your suggestions to ACC 2nd Vice President Tony Molla at [email protected].