LIVONIA, Mich. — ROUSH Enterprises has announced that Joe Thompson and Todd Mouw will lead the company’s newest venture, ROUSH CleanTech, a product-based alternative fuel-powered engine company.
Based in Livonia, Mich., ROUSH CleanTech offers dedicated liquid-propane injection fuel systems for a variety of light- and medium-duty Ford vehicles, including the F-150, F-250 and F-350 truck series, and the E-150, E-250, E-350 and E-450 cutaway van series. Currently offered through authorized Ford dealerships around the country, the ROUSH CleanTech propane system is designed to deliver the same factory Ford performance characteristics, warranty coverage and serviceability, while helping fleet customers reduce operating costs and vehicle emissions.
As president of ROUSH CleanTech, Thompson celebrates his second start-up company with ROUSH and said he expects this one to be the most significant in terms of his opportunity to change for our country.
Educated at Ohio University, Thompson started his automotive career at Campbell & Co., a Dearborn-based automotive marketing firm. While there, he worked in a marketing capacity for Ford Racing and Ford Special Vehicle Team.
His product and racing experience led him to ROUSH Performance Products (RPP), a new venture in 1996. As a key member of that team, he worked to shape and deploy the ROUSH brand, led the launch of five generations of ROUSH Mustangs, and sold more than 30,000 vehicles. In 2004, he was named executive vice president, the youngest in ROUSH history, and general manager of RPP.
Joining Thompson is Todd Mouw, a veteran automotive sales and marketing executive. In the past year, Mouw has been working with fleets to incorporate liquid-propane injection vehicles into their fleet programs and has seen great interest in the lineup of ROUSH CleanTech propane autogas-fueled Ford trucks and vans. He assumes a similar position at ROUSH CleanTech with the title of vice president of sales and marketing.
Mouw received his bachelor’s degree from the University of Michigan in Ann Arbor. After graduation, Mouw moved to California to work at Maxim Integrated Products, a semi-conductor company. He gained a wealth of experience traveling internationally and making product and manufacturing decisions for a billion dollar company. Marketing grabbed his attention, and Mouw moved on to the Phoenix Group in Farmington Hills, Mich., where he substantially grew the business by diversifying outside the auto industry.
In 2002, he directed his creative and business development energy into co-owning Innovative Customer Management Solutions, until he joined ROUSH in January 2009.
