RNR Tire Express was recognized by Franchise Update Media during its fifth-annual Franchise Innovation Awards contest this spring with the Best Limited Budget Campaign Award for RNR’s 2022 Father’s Day Giveaway, which included a customized Jurassic Park-themed Jeep.
The goal of the awards is to identify and recognize the franchisors creating and implementing the most original and successful innovative strategies and tactics to build their brand.
A jury of judges evaluated the innovation, objectives, and results of more than 150 entrants. Franchise innovators, game-changers, and disruptors competed in four categories: Marketing & Branding, Products & Services, Operations, and Human Resources, according to RNR Tire Express.
Twenty-two winners were chosen from among the four categories. Each winner will be profiled in an upcoming issue of Franchise Update magazine.
“Each of our national campaigns utilize the in-house creativity and innovation that RNR has become known for. And maybe more importantly, this recognition reaffirms our unwavering commitment to our valued franchisees, customers and the communities we proudly serve,” said Candace Lovett, national marketing director for RNR Tire Express. “Words fall short in describing what a privilege it is to receive this award, we love what we do and as our brand continues to grow and take root in new communities across the country, we’re eager to put that innovation and one-of-a-kind ‘Serve, not Service’ approach to work.”
