EDWARDS, Mo. – Registration is now available for the 2015 Automotive Communication Council (ACC) annual conference. This year’s event will be held April 14-16 at the Sheraton at the Capitol in downtown Austin, Texas.

In addition to Austin-inspired networking events, the agenda for the event is designed to inspire new ideas and thought-provoking marketing with such sessions as:

• Innovative new data and automated marketing tools to target repair shops and consumers. Develop marketing campaigns that are more data-driven and effective

• The technician forum iATN has more than 80,000 members. Learn how listening to them can improve your marketing programs

• Effective and affordable use of video in marketing campaigns. Learn what is working now

• AAPEX is coming soon. Discover exhibiting best practices

• The always popular shop owner panel. Your chance to learn from the guys who throw the box away

• Updates from The University of the Aftermarket and the Auto Care Association

• Marketing ideas that work in the real world, presented by industry marketing professionals

Peer mentoring and relationship-building is a core value of the ACC’s new strategy. Networking opportunities will encourage interaction with marketing peers, and all events are inspired by Austin’s local culture. A rooftop networking experience at Maggie Mae’s offers a panoramic view of Austin’s skyline, while a sunset “bat cruise” provides the unique experience to observe the flight of the largest urban bat colony in the world.

The ACC annual conference will begin at 1:30 p.m. on Tuesday, April 14 and will conclude at 12 p.m. on Thursday, April 16.  All ACC members and non-members are welcome. Early-bird registration is available through Monday, March 13, and is $450 for ACC members and $550 for non-members.

Membership in ACC is available to marketing and communication professionals at all levels throughout the auto care industry. A complete meeting agenda will be available soon.

For more information or to register, visit http://accmeeting.org/ or contact Nancie Boland at 573-723-1868.