Purolator Launches Website for Heavy Duty Filtration Product Line - aftermarketNews

Purolator Launches Website for Heavy Duty Filtration Product Line

Visitors to the site can also register for an oil analysis that will help determine the "health" of a fleet's engines. For a modest fee, fleet and commercial vehicle managers can submit a sample of their vehicles' oil and receive an analysis of any foreign liquids and solids that might be present in it.

BROADVIEW, Ill. – Purolator Filters has just launched a new website, www.PurolatorHeavyDuty.com, specifically for those involved in servicing and supplying filters for heavy-duty vehicles.
 
The new website includes information for all types of medium- and heavy-duty vehicles and applications, including trucks, buses, mobile off-highway (MOH) vehicles, construction equipment, and agriculture applications using heavy-duty filters.
 
The new Purolator heavy-duty website includes data on oil, air, fuel and coolant filters, as well as hydraulic and cabin air filters and air dryers. The site includes information about the importance of various types of filters, with particular emphasis on newer-generation vehicles that use exhaust gas recirculation (EGR) and other current engine technologies.
 
Visitors can also register for an oil analysis that will help determine the "health" of a fleet’s engines. For a modest fee, fleet and commercial vehicle managers can submit a sample of their vehicles’ oil and receive an analysis of any foreign liquids and solids that might be present in it. Oil analysis can help determine, the sources of these materials and help extend the life of an engine, according to Purolator.
 
The website will soon be tri-lingual, offering visitors the option of viewing it in English, Spanish or French. Visitors to the site can also view or download detailed brochures and other relevant product information.
 
In addition, the new Purolator heavy-duty website includes detailed catalog listings. One highlight, according to Purolator, is the user-friendly product look-up page known as the Application Guide Search, which requires just four entries of information to locate all available filters for a particular application. The site also includes the ability to search cross-references from competitor part numbers. Additionally, the site is fully searchable for near-instantaneous access to information on any subject, according to Purolator.
 
The new Purolator heavy-duty website also features a “Where to Buy” page, where visitors can enter a city, state, or zip code to locate their closest Purolator distributor. Visitors can also enter any part of a business name and full details on that business will immediately pop up.
 
In addition to the information provided on the new Purolator heavy-duty website, the company also offers a dedicated heavy-duty specific telephone hotline, so visitors can explain their question in detail to an individual, and get an immediate response. This immediate availability of answers and information will help reduce vehicle downtime and also will help eliminate issues that may result from incorrect application data or improper installation.
 
Richard Moore, senior product manager for Purolator Heavy Duty Filters said, “We know that the heavy-duty filtration market is very different from the automotive aftermarket, as are the filters and filtration needs of class 6, 7 and 8 over-the-highway and off-highway vehicles. This new heavy-duty-specific website provides speedy, detailed answers to the most common questions raised by parts and service personnel in the heavy-duty arena, which includes how to find the correct filter quickly and easily. And, we’ve specifically included our dedicated Heavy Duty Hotline phone number for immediate access to our filtration experts. We know that time is money, and our people are ready and able to provide whatever information is necessary to get commercial vehicles back into service quickly and reliably.
 
“Purolator has been an industry leader in automotive and heavy-duty filtration for decades, and we have a huge body of knowledge about the filtration needs of commercial vehicles,” added Moore. “We know these vehicles often operate in hostile environments and in severe use, and we’ve engineered our products and this new website recognizing the importance of timely, accurate information in the interest of minimizing down time and increasing productivity,” he said.
 
To learn more about Purolator heavy-duty filters, visit www.PurolatorHeavyDuty.com.
 

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