SOUTHFIELD, Mich. — Polk has launched a new online solution for the light and commercial vehicle aftermarket called the Market Entrance Report.
This monthly report, available within days of the end of each month, provides detailed information on new vehicles that have entered the market and enables customers to make timelier product planning decisions, according to Polk. The Market Entrance Report is available independently or in conjunction with Polk’s National Vehicle Population Profile Online (NVPP).
The monthly report leverages Polk’s new vehicle registrations in the U.S. and is the only solution of its kind in the industry, according to the company. It provides up-to-date and timely information on vehicle counts and month-over-month volume changes to help component suppliers, retailers and distributors in the light and commercial vehicle markets.
"In today’s environment of increased competition and focus on speed-to-market, making the right product decisions is more important than ever before," said Mark Seng, vice president, sales and client services for Polk’s aftermarket and commercial vehicle business. "This new Market Entrance Report provides customers with a real-time solution that helps minimize mistakes and maximize results in their business planning processes."
Customers can choose from nearly 20 vehicle attributes, including vehicle introduction month, vehicle type, make, model and body style, to view results in the manner most relevant for their businesses. And, since the Market Entrance Report is available online, a single subscription allows for timely access by a company’s entire team, Polk adds.
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