SOUTHFIELD, MI — R. L. Polk & Co. this week launched a new, one-of-a-kind fact-based reporting system that will enable commercial vehicle aftermarket manufacturers and retailers to access information and reports on the overall demand for commercial vehicle tires, engine oil, filters and brakes (drums/discs) by geographic location and specific vehicle categories.
Called the Polk Aftermarket Parts Consumption Models, this new commercial vehicle solutions product will be updated quarterly with the most recent market information available. Each Parts Consumption Model provides guidance to identify best-selling product types, “hot” markets, demand potential and probable purchase date, according to Polk.
“Users will find that the Polk Parts Consumption Models add perspective on major commercial vehicle market challenges such as accurately analyzing component demand, planning inventory and sales strategy, identifying market opportunities, and staying ahead of the competition,” said Gary Meteer, Sr., director of Polk’s Commercial Vehicle Group.
“The Parts Consumption Models represent a level of detailed and highly accurate information not previously available within the commercial marketplace,” said Meteer. “This exclusive Polk offering allows all companies that touch the aftermarket for tires, brakes, filters and lubricants to make more informed decisions so these organizations can most profitably run their operations and measure the success of their business.”
The Polk Parts Consumption Models are accessible via Polk’s TIP Net Web-based commercial vehicle market intelligence system and also are available in report form on a subscription basis.
For more information, visit: www.polk.com.
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