Monroe Launches Fall ‘Save a Squirrel’ Promotion
MONROE, Mich. – Monroe plans to usher in the fall vehicle repair season through the Monroe “Save the Squirrels!” promotion for motorists replacing their shocks or struts. “This is a great opportunity for motorists to have their shocks or struts checked and replaced, if necessary, while receiving exciting savings on future automotive repairs,” said Sheryl
Rancho Launches Fall Wireless Promotion
LONG BEACH, Calif. – Rancho – the performance suspension, shock absorbers and off-road accessory brand of Tenneco – is offering a new promotion this fall that will reward consumers with a popular suspension accessory – the Rancho MyRide Wireless Remote Tuning System – after the purchase of four qualifying Rancho RS9000XL and/or Rancho QuickLift shock
2008/09 Leadership 2.0 Class Nearly Sold Out
Just two spots remain in the 2008/09 class of the University of the Aftermarket’s Leadership 2.0 program, an MBA-level executive development experience designed specifically for aftermarket professionals. University of the Aftermarket Director Brian Cruickshank reported that 23 of the 25 available positions have been filled. To reserve one of the two remaining spots, aftermarket professionals are urged to contact university offices as soon as possible.
Hundreds Turn Out for Inaugural Women’s Car Care Clinic Sponsored by Belle Tire and Monroe
Nearly 300 female motorists in the Detroit area spent part of their Sunday afternoon this past weekend to learn more about important vehicle maintenance topics through an innovative car care clinic sponsored by Belle Tire and the Monroe shocks and struts brand of Tenneco Inc. Held at Belle Tire’s corporate headquarters in Allen Park, Mich., the “Car Care Clinic for Women” featured several hands-on workshops covering underhood, tire, steering and suspension, visual warning indicators, and general education topics, with each workshop developed specifically for and led by women.
Monroe Brakes Mail-in Rebate Aims to Give Drivers a Break from Rising Fuel Costs
Tenneco is offering much-needed relief to consumers facing escalating fuel costs through a $20 “Fuel Stop” mail-in rebate available with qualifying purchases of Monroe Ceramics and Monroe Dynamics brake pads from July 1 through Nov. 30.
Belron US Names New CEO to Lead Safelite AutoGlass, Affiliated Operations
Belron US has named a 20-year veteran of its Safelite AutoGlass business, Thomas Feeney, as its new president and chief executive officer. He will lead the nation’s largest vehicle glass replacement and repair company, along with Safelite Solutions, the claims management operation and national network of glass fulfillment services, and Safelite Glass Corp., the manufacturing arm of the company.
GAAS 2008: University of the Aftermarket Leadership 2.0 Team Envision Tackles Telematics
On day two of the 2008 Global Automotive Aftermarket Symposium in Chicago, “Team Envision,” one of two teams of aftermarket executives who participated in the 2007-2008 University of the Aftermarket Leadership 2.0 program, presented their winning research project on telematics. The team, comprised of Nataki Barnes, marketing manager, Federal-Mogul Corp.; JR Bishop, director of racing & event marketing for Federated Auto Parts; Jim Dykstra, owner of Dykstra’s Auto Service, T.J. Fontana, manager of sales operations & training, Tenneco; and Mike Harvey of Affinia, gave a clear, concise breakdown of the current state of telematics as well as a look at where it’s headed and how the aftermarket can play a part. Just after their presentation, aftermarketNews took a few minutes to chat with Team Envision about their telematics research.
University of the Aftermarket’s Leadership 2.0
“Team Envision” — one of the groups of aftermarket execs that recently participated in the University of the Aftermarket’s Leadership 2.0 program — has been selected to present its group project at the 2008 Global Automotive Aftermarket Symposium (GAAS), which takes place May 20-21 in Chicago. The team, comprised of Nataki Barnes (Federal-Mogul Corp.), J.R. Bishop (Federated Auto Parts), Jim Dykstra (Dykstra’s Auto Service), T.J. Fontana (Tenneco) and Mike Harvey (Affinia), will present on the topic of telematics.
Monroe Lobbies Consumers to “Save a Squirrel”
Tenneco’s Monroe shocks and struts brand will launch an aggressive integrated advertising campaign this spring to remind consumers that replacing worn ride control components could help improve vehicle steering, stopping and stability – and just might save the life of an innocent squirrel darting across the road. Monroe’s “Save a Squirrel” campaign, encompassing thousands of media outlets, urges consumers to “Save a Squirrel. Change your shocks at 50,000 miles.” This message will be featured on billboards in major North American markets, in ads broadcast on nearly 2,000 radio stations, at Major League Baseball stadiums, on Web banners, on the www.monroesavethesquirrels.com campaign Web site, and other high-impact promotional activities. A variety of creative, comical campaign videos will be available on the program Web site as well as on several other consumer-oriented sites.
Aftermarket Professionals Graduate from University of the Aftermarket’s Leadership 2.0 Program
Leadership 2.0, the University of the Aftermarket’s Executive Development Program, concluded on Friday, April 18, with a graduation ceremony for its 19 participants. Participants in this year’s program represent a wide-array of aftermarket companies at all levels of the industry. Part I was held at Northwood University’s Troy campus in September 2007.