New Digital Marketing Campaign Launched For Castrol EDGE
The campaign, titled “We Won,” touts research findings that the company says shows the proven superiority of Castrol EDGE with SYNTEC Power Technology over conventional motor oil.
Trico Products Introduces TRICO Ice Premier Extreme Winter Weather Blade
Available now, TRICO Ice is designed with a form-fitted boot that guards critical wiper components, yet allows complete flexibility, according to the company. A Teflon-infused rubber element resists tearing and ripping in sub-zero temperatures while eliminating chatter for a smoother, quieter wipe, the company says.
Federal-Mogul’s Champion Brand Expands ‘Search for a Champion’ Contest Through Aggressive Grassroots Initiative
Company announces plans to award $125,000 in racing sponsorships to connect legendary brand with a new generation of fans, amateur racers and ‘Performance Driven’ consumers.
Car Care Council Announces Fall Airing Dates for Car Care Clips
As part of its web video series, the non-profit Car Care Council will be releasing four new segments of its award-winning consumer video, “Auto Service and Repair: What to Expect.”
WIX Filters Debuts New Branded Caps at Online Company Store
Newly expanded store includes wide selection of branded apparel, merchandise.
Optima Batteries Featured in Two New National TV Spots
The spots promote the new Optima Chargers Digital 1200 Battery Charger.
New MyALLDATA Support Site Offers Customers an Online Option to Get Instant Answers
Using online chat, customers can quickly speak to an ALLDATA representative who can direct them to the self-help article they need without having to pick up the telephone.
NGK Spark Plugs YouTube Channel Tops 1 Million Views
NGK Spark Plugs established its public YouTube presence in 2008. The channel hosts 26 videos, consisting mostly of technical-themed videos.
Federal-Mogul Expands Product Information and Data Available Through FMe-cat.com Web Catalog
According to Federal-Mogul, the additional content is expected to further accelerate the growth of the comprehensive eCatalog, which logged approximately 11 million lookups in 2011 and now attracts more than 10,000 unique visitors each business day.
Connect With American Force Wheels on Facebook, Twitter and Google+
The Miami-based manufacturer of custom aftermarket wheels for truck enthusiasts is using three avenues of social media to communicate directly with customers and fans.