ASA, ASC-MI Testify at Michigan Senate Insurance Committee Hearing on Insurer-Owned Repair
The Automotive Service Association (ASA) and the Automotive Service Councils of Michigan (ASC-MI) testified recently before the Michigan Senate Banking and Financial Institutions Committee on Senate Bill 819, Insurer Owned Repair legislation. Repair facility owners from throughout Michigan packed a Senate hearing room to show support for the legislation, according to ASA. The legislation prohibits insurance companies from owning or acquiring a repair facility in the state of Michigan. If the legislation is passed, any insurer that has ownership of a repair facility must divest itself of that facility within two years of the effective date of the legislation. S. 819 was introduced by Sen. Laura Toy, R-Livonia. The bill has 16 co-sponsors.
DST Asks: Can Your Business Measure Return on Customer Investment?
Although most businesses have the means for measuring their Return On Investment, DST has coined the term Return on Customer Investment as a more accurate method of determining profitability of the customer base. Many firms believe that their largest customers, or the ones they have been supplying for the longest time, are the most profitable ones, but access to pertinent data can contradict those assumptions.
CSK’s Fraser, California Air Resources Board Representatives to Speak at ASPA Annual Meeting
Martin Fraser, president and COO of CSK Automotive, Peter Venturini of the CARB California Air Resource Board (CARB) Stationary Sources Division chief, and Janette Brook, CARB Air Quality Measures Branch chief, are the key speakers for the third annual Automotive Aftermarket Specialty Products Group (ASPA) meeting.
Bendix Brakes Expands Partnership with Pedregon Racing
Honeywell’s Bendix brakes has renewed its associate sponsorship with former Funny Car champion Cruz Pedregon for the 2004 NHRA POWERade drag racing series season. The brand has also expanded its involvement with the team by becoming an associate sponsor on 2003 Funny Car Champion Tony Pedregon’s Quaker State Funny Car.
Technology Outpaces Would-be Technicians
Help Wanted: Automotive technician. Starting salary: $30,000. Benefits include medical insurance, plus two weeks paid vacation and two long weekends off — that’s Thursday through Sunday — a year. How difficult is it to fill a job like that in Michigan’s lackluster economy? Plenty, according to Stan Shephard, owner of Shephard’s Hi Tech Automotive in Detroit. Shephard posted his help-wanted sign 18 months ago, and today the position remains unfilled. He’s had only 15 applicants for the job.
Campaign to Bring Back the “Midas Touch”
Midas wants to return to its core value of trust with the resurrection of a marketing campaign first used in Midas advertising in the 1980s. The company’s new national advertising agency DDB Chicago is collaborating with Ogilvy & Mather Toronto on the “Trust the Midas Touch” campaign. The campaign will include commercials that take place in a Midas shop and show a humorous dialog between a customer of Midas and a Midas service employee, who is hooked up to a polygraph machine. The commercials are the first in a long-term campaign to grow Midas’ category-leading shares in brakes and exhaust and to support the expansion of its services, including oil changes and other routine maintenance services.
CSK and NHRA to Educate Youth on Dangers of Street Racing
CSK Auto Inc. and the National Hot Rod Association (NHRA) have joined forces to educate America’s youth of the dangers of street racing and the benefits of racing at licensed race tracks under controlled conditions. According to the National Highway Traffic Safety Administration, motor vehicle accidents are the leading cause of death for people aged 16 to 20. CSK Funny Car drivers Del Worsham and Phil Burkart, in conjunction with local police departments, are scheduling visits to high schools throughout the country to share their professional racing experience and offer firsthand knowledge of why drivers should “Race on the Track, Never on the Street.”
2004 AAPEX Booth Selection Begins; New Online Process Initiated
As of March 1, all qualified companies participating in the 2004 Online Space Drawing for the 2004 Automotive Aftermarket Products Expo (AAPEX) received their scheduled booth selection date and time for the Online Space Drawing. The Online Space Drawing is scheduled to begin at 10 a.m. (EST) on Monday, March 15.
NACE Space Draw Date Approaching
The deadline to return contracts and deposits for the International Autobody Congress & Exposition (NACE) show space draw is near. NACE is being held Nov. 3-6, during Automotive Aftermarket Industry Week (AAIW) in Las Vegas.To qualify for the Space Draw, prospective exhibitors are required to return their contracts and deposits to NACE Show Management (Hanley Wood Exhibitions) no later than March 9. The assignment process begins on March 15. Companies not participating in the Space Draw will be assigned on a first-come, first-served basis after the Draw.
Aftermarket eForum — Solutions Today for Tomorrow’s Technology Challenges
This year’s Aftermarket eForum — Solutions Today for Tomorrow’s Technology Challenges — will take place Monday, Aug. 2 through Wednesday, Aug. 4 at the Hyatt Regency O’Hare in Chicago. Building on the success of the past three years, the 2004 eForum will feature an expanded format that includes breakout sessions and a full vendor trade show. New technology and e-commerce are rapidly reshaping the vehicle aftermarket.