Car Care Council Launches ‘Cool’ New Consumer Education Campaign In California
The purpose of the campaign, which is endorsed by the California Air Resources Board (CARB), is to address the fact that each year thousands of vehicle owners and operators in California elect to recharge their vehicle’s air conditioner themselves. Small containers of r134a refrigerant are purchased from auto parts stores and other retail businesses.
FedEx Freight Supports TechForce Foundation’s FutureTech Success Campaign
The company joins the growing industry-wide initiative to close the skills gap and fuel the next generation of technicians.
ZF Aftermarket Invites Automotive Aftermarket Professionals To Contribute To Latest Campaign
After a week of hints across its social media accounts, ZF Aftermarket has launched the #ItsAboutThePart campaign.
AutoNation Launches National Campaign To Recruit Skilled Service Technicians
With the increased sophistication of automobile technology, demand for talent with up-to-date proficiency in computer diagnostics and related skills continues to grow.
Purolator Broadens Target Demographic For Spring Advertising Campaign To Include Millennial Moms
The campaign features a range of creative assets targeting both the traditional automotive DIY audience and women interested in the benefits of clean, odorless and allergy-free air inside their vehicles.
Bosch Announces New Powertrain Solutions Campaign And Website
New campaign showcases benefits of Bosch parts with instructional videos, tutorials and product testing.
LIQUI MOLY Says First Worldwide Online Campaign Was A ‘Resounding Success’
The oil and additives specialist has seen a positive impact overall with the campaign that ran in 50 languages and 128 countries.
AAPEX 2018 Print Advertising Campaign Wins Prestigious Award
The AAPEX 2018 “It’s What’s Inside” print advertising campaign recently won a prestigious Art of the Show Competition award given by the International Association of Exhibitions and Events (IAEE).
ASA Partners With Advance Auto Parts, TxDOT’s Drive Clean Texas Campaign To Recognize Students of Poster Contest
Texas students’ winning artwork highlights the importance of smart driving habits to preserve clean air, reduce harmful pollutants
Akebono Brake Corp. Awarded ‘Best Advertising’ For Its ‘People Of Akebono’ Print Campaign
The Akebono team, led by Dr. Wilm Uhlenbecker, president and CEO, accepted the award Tuesday at AAPEX in Las Vegas.
