Car Care Council Launches 'Cool' New Consumer Education Campaign In California

Car Care Council Launches ‘Cool’ New Consumer Education Campaign In California

The purpose of the campaign, which is endorsed by the California Air Resources Board (CARB), is to address the fact that each year thousands of vehicle owners and operators in California elect to recharge their vehicle's air conditioner themselves. Small containers of r134a refrigerant are purchased from auto parts stores and other retail businesses.

The Car Care Council has launched a new consumer education campaign in California to remind automotive DIYers who recharged their vehicle’s air conditioning system themselves using small containers of r134a refrigerant to return the empty used refrigerant containers for a $10 refund where they purchased the product.

The purpose of the campaign, which is endorsed by the California Air Resources Board (CARB), is to address the fact that each year thousands of vehicle owners and operators in California elect to recharge their vehicle’s air conditioner themselves. Small containers of r134a refrigerant are purchased from auto parts stores and other retail businesses.

“Due to concerns that the small containers typically are not completely emptied during the recharging process and that unused refrigerant could be vented to the atmosphere or the used cans could be thrown away rather than properly recycled, CARB established a regulation to reduce emissions,” said Rich White, Car Care Council executive director. 

The regulation calls for a deposit and recycling program in conjunction with a consumer education campaign. Requirements for the deposit and return of containers calls for auto parts stores and other retail businesses to collect a $10 deposit from the consumer at the time of the sale, then return the deposit to the consumer upon receipt of the used container.

The campaign, called “Cash in the Can,” includes radio, television and billboard advertisements throughout California along with social media outreach and special events and promotions. 

For more information visit www.cashinthecan.com.

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