Executive Interview with Tony Perticari, Vice President of Sales and Marketing, Crown Remanufacturing
Our latest edition of “Executive Interview” features Tony Perticari, a 35-year veteran of the automotive parts industry. Perticari joined Philadelphia-based Crown Remanufacturing in 1986. He currently serves as vice president of sales and marketing for the company and is responsible for all NAFTA and overseas sales and marketing activities. Join us as Tony Perticari tells us what makes Crown tick, and what it takes to stay ahead of the pack. He also shares with us his predictions for the future of the reman industry, and the company.
New Import Parts Specialist Certification Tests Available
Aftermarket firms can begin the new year with a competitive edge by encouraging employees and customers to take the newly updated Auto International Association (AIA) Import Parts Specialist and Master Import Parts Specialist certification tests. Better-trained counter personnel and service technicians are vital to ensuring quality repairs and satisfying import nameplate customers. These tests address the pressing need for professionals with knowledge and training to help drive improved sales and provide the best customer service to import nameplate owners.
American Tire Distributors Adds to Team of Equipment Specialists
American Tire Distributors has added to its team of equipment specialists with the recent hiring of Ralph Bachemin. Bachemin, who joined American Tire Distributors in January, handles automotive equipment sales and service for the company’s Mobile, Ala., distribution center, covering Southern regions of Louisiana, Alabama and Mississippi. Bachemin joins a network of approximately 45 equipment specialists employed by American Tire Distributors across the U.S. who assist dealers in establishing and maintaining a productive automotive services shop.
Small is Satisfactory: Dura Builds a Niche
So it’s not as big as Delphi. It doesn’t employ as many as Lear. But Lawrence Denton, chief executive for Dura Automotive Systems Inc., says he’s satisfied with his company’s size. Dura, he says, is just better off being small.
Technology Outpaces Would-be Technicians
Help Wanted: Automotive technician. Starting salary: $30,000. Benefits include medical insurance, plus two weeks paid vacation and two long weekends off — that’s Thursday through Sunday — a year. How difficult is it to fill a job like that in Michigan’s lackluster economy? Plenty, according to Stan Shephard, owner of Shephard’s Hi Tech Automotive in Detroit. Shephard posted his help-wanted sign 18 months ago, and today the position remains unfilled. He’s had only 15 applicants for the job.
BWD Automotive Announces Vehicle Service Professional Rewards Program
BWD Automotive has launched a new Vehicle Service Professional (VSP) Rewards program, designed to foster, preserve and enhance the relationship among automotive repair technicians, distribution customers and BWD Automotive. The goal of VSP Rewards is to provide today’s professional automotive technician with up-to-date educational and reference tools required by an increasingly complex automotive repair industry.
Herman Trend Alert: Outsourcing, Insourcing, Resourcing, Flexsourcing
Worker-employer relationships are changing. In addition to full-time, part-time and job-sharing options, employers are developing and enhancing alternative relationships with other employers and individuals in contingent arrangements. Over the next few years, outsourcing will increase. For-profit corporations, not-for-profits, government agencies and school systems will all distribute work to outside contractors. As more small companies are formed to meet the exploding need, expect an increase in the number of outsourced service providers.
Lord Corp. Opens New Michigan Facility
Lord Corp. — which makes specialty adhesives, polyurethane coatings as well as electronic, vibration and noise control solutions for the automotive market — has expanded its Detroit area facility in an effort to better serve the automotive market. Located on 4.8 acres in Wixom, Mich., the newly constructed 19,020-square-foot facility houses the company’s automotive sales office and includes a 7,736-square-foot high-technology formulation and testing laboratory, automotive aftermarket training classroom, and a garage for hands-on automotive application training.
School Auto Center Revs Up Students
Alex Kosterman, Kevin Bendorf and Matt Beier hunched over the shiny red Pontiac Sunfire, carefully inspecting the car’s leaky battery before cleaning it up and replacing it. The hands-on lesson on starting systems and batteries took place Tuesday in Racine, Wis.-based Park High School’s new automotive technology center, a 5,000-square-foot dream for the school’s automotive students. The investment bucks a national trend, as more and more high school auto shops are stalling despite a huge demand for skilled auto technicians. The most common roadblocks: the hefty cost of running automotive programs and a more intense focus on college preparatory classes.
ETI Names New Marketing Manager
The Equipment & Tool Institute (ETI) has named Brian Irish to the newly created position of marketing manager. In this new role, Irish will be responsible for all of ETI’s marketing activities.