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ETI Names New Marketing Manager

The Equipment & Tool Institute (ETI) has named Brian Irish to the newly created position of marketing manager. In this new role, Irish will be responsible for all of ETI’s marketing activities.

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RESEARCH TRIANGLE PARK, NC — The Equipment & Tool Institute (ETI) has named Brian Irish to the newly created position of marketing manager.

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In this new role, Irish will be responsible for all of ETI’s marketing activities. He will focus on re-emphasizing the existing programs and services ETI offers to its members while working with the membership to develop new ones. Irish also will evaluate past ETI services to determine their value and if they should be reinstated. A partial list of these services includes the Who’s Who Directory, Shop Planning Guide and the ETI Member Training Directory.

Prior to joining ETI, Irish worked as a marketing coordinator in the produce industry. In 2003, he was awarded the Produce Business Marketing Excellence Award.

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