CVSN, AAIA to Sponsor Heavy Duty Webcast for Distributors
The invitation-only, one-hour webcast will take place at 11 a.m. EDT on Tuesday, April 17 and will feature a presentation by the Federal Motor Carrier Safety Administration (FMCSA).
Internet AutoParts Recognized as Preferred Aftermarket Auto Parts Alliance Partner
The IAP offering enhances operational efficiencies and overall shop management, providing service dealers with a sustainable competitive advantage, the company says.
WIX Filters Launches ‘We Love Engines’ Marketing Campaign
Integrated campaign taps customers’ “passion” for engines, forges deeper connections with WIX brand.
Successful APA Conference Continues Group’s Momentum and ‘Looking Ahead’ Spirit
With 311 people in attendance, APA shareholder member networking, and interaction between those members and APA manufacturers, was in full force throughout the conference, demonstrating the power of the APA group in achieving great things for their respective businesses.
14th Edition of PAACE Automechanika Mexico Takes Place in July
Messe Frankfurt and ProMexico sign agreement to promote Automechanika events in Mexico and Germany.
Falken Tire Announces its Largest Social Media Campaign to Date
New campaign tied to Porsche 911 Carrera giveaway. Promotion focuses on Falken’s Azenis product line “bred from racing DNA.”
Executive Interview with Tom Muccio, Former President of Global Customer Teams for Procter & Gamble
At Procter & Gamble (P&G), Tom Muccio drove the creation of the multifunctional customer team concept and was the leader of its global relationship with Walmart for 15 years. His experiences were the impetus behind the P&G case study featured in AASA’s ‘Aftermarket Outlook 2020’ study and the Harvard Business Review. He will be a keynote speaker at the upcoming AASA VisCon 2012 (VisCon) on Thursday, March 29. His interactive discussion, “Turning Insights Into Action: How P&G and Wal-Mart Partnered for Success,” will address his experiences and applications for customer relationship strategies with major retailers for automotive aftermarket suppliers. In today’s Executive Interview, Muccio gives us a brief look at the successes and challenges he experienced in that role.
Federal-Mogul Introduces Wagner ThermoQuiet Ceramic Brake Pads for Popular Late-Model Foreign Nameplate Models
Front ceramic pad sets now available for 2012 Honda Civic and Fiat 500 and 2011 Subaru Impreza.
Gates Corp. Increases Support for GAAS Scholarship Fund
Pete Kornafel and his wife, Annie, have pledged to match select contributions to the GAAS Scholarship Fund and sponsorships of the 2012 GAAS event.
WIX Filters Announces ‘Win Gas for a Year’ Sweepstakes
Contestants can enter to win nearly $4,000 in free gas at www.goprn.com/fans.