FONTANA, Calif. — On the eve of the 2012 season of the American Le Mans Series kick-off, Falken Tire launched its largest social media campaign ever, focusing on the Azenis product line. The campaign will culminate in an aggressive giveaway contest featuring a brand new 2012 Porsche 911 Carrera as the featured grand prize.
The contest kicked off this past weekend in conjunction with the ALMS 12 Hours of Sebring race, with the release of a new Falken television commercial on March 18 promoting the Azenis tire line, its motorsports lineage and a social media tie-in with Facebook and the popular CityVille simulation and social network game.
Reaching more than 54 million monthly users, CityVille has generated worldwide attention. By entering the game through Facebook, players will compete on a Falken-branded racetrack and have an opportunity to earn a Falken themed race car.
"This is one of the largest promotions online," said Andrew Hoit, Falken vice president of marketing. "The growth of this form of social media is just astonishing, and when you add in the inherent value of Facebook and its strong appeal of ‘Likes,’ this program reaches our loyal fans, as well as new eyeballs from consumers who may try our brand for the first time.
"We want to give our fans and CityVille players an opportunity to go online, ‘Like’ us and have an opportunity to win an incredible sports car," Hoit added.
Marking the beginning of a year-long social media campaign driving awareness of Falken’s high performance Azenis line, both the TV commercial and the sweepstakes are intended to expand Falken’s online presence.
