High Schoolers Earn Certifications from Industry
A diploma isn’t the only important document that some students have in hand when they graduate from high school these days. A growing number of students, educators say, are graduating with specific, industry-defined skills certifications that can have immediate value in the job market. Industries in which such certification is available include computer maintenance, automotive repair, nursing, graphic arts and food service.
Car Care Council Offers “Be Car Care Aware” Starter Kits for National Car Care Month
“Be Car Care Aware” point-of-sale starter kits — containing marketing and promotional materials to help businesses promote vehicle maintenance and the on-going “Be Car Care Aware” consumer education campaign — are available just in time for National Car Care Month in April. The starter kit features National Car Care Month materials that can be used each April to celebrate and promote this national event. The kit includes “Be Car Care Aware” signage, consumer literature and the industry’s first comprehensive service interval schedule.
Two Off-Road Organizations Promise to Add Excitement to the 2004 SEMA Spring Expo
The Off-Road Business Association (ORBA) and the United Rockcrawling & Off-Road Challenge (UROC) will participate in the annual SEMA Spring Expo, which is slated to take place March 5-6 at the Indiana Convention Center in Indianapolis. According to Peter MacGillivray, vice president of marketing and communications for SEMA, ORBA and UROC will bring the excitement of the rapidly growing off-road sports scene to the annual SEMA Spring Expo.
SEMA To Host Trademark Webinar
SEMA is hosting a webinar conference on “Trademarks” on Thursday, February 12 at 10 a.m. (PST). Conrad Wong of the SEMA Washington, D.C., office will address the following issues: Learn what a trademark is; What constitutes a trademark infringement; The benefits of a federal trademark registration; How to communicate with the Patent and Trademark Office, and more.
Herman Trend Alert: Electronic Connectivity
Rapid developments are underway in the field of electronic connectivity. Sending and receiving e-mail is possible virtually anywhere that you can connect your computer to a telephone line. Internet cafes are plentiful and convenient, especially in countries outside the U.S. International travelers can now stay in touch as they move, increasing their efficiency and peace of mind. The exploding connectivity trend makes it possible to keep in touch with headquarters, clients, suppliers and loved ones.
Universal Technical Institute Discusses Long-Term Strategic Plan in Investor Meetings
Universal Technical Institute’s (UTI) Chairman Robert Hartman, President and CEO Kimberly McWaters and CFO Jennifer Haslip are conducting meetings with investors this week to highlight the company’s growth plan and business outlook.
NAPA/ASE Name Parts Specialist of the Year
Mike Mrozinski, a manager at Capital and Auto National Truck Service in Albany, N.Y., was recently named the 2004 NAPA/ASE Parts Specialist of the Year. Now in its fifth year, the NAPA/ASE Parts Specialist of the Year is awarded to a parts professional within the NAPA organization who demonstrates superior parts knowledge and business practices, a commitment to customer service and training, involvement in the community and outstanding service to the automotive parts, repair and maintenance industry. Judges include representatives from ASE, trade press, universities and aftermarket industry associations. Mrozinski was unanimously selected by the judges.
TIA Off-The-Road Tire Conference Set for Feb.
The Tire Industry Association’s (TIA) Off-The-Road (OTR) Tire Conference is set to take place next month in central Florida. This annual event attracts the largest gathering of executives and business owners that manufacture, service, repair, retread or supply products for the OTR market. Off-road racer Walker “The Legend” Evans will be the keynote speaker for the event. The OTR Tire Conference takes place Thursday through Saturday, February 26-28, at the Gaylord Palms Resort in Kissimmee, Fla.
Deadline for 2004 GAAS Scholarship Is March 31; Applications Available Online
The deadline to apply for a Global Automotive Aftermarket Symposium (GAAS) scholarship – awarded to students planning an aftermarket career – is Wednesday, March 31. The scholarships are available to students in two-year technical college programs and vocational schools and four-year college programs.
Executive Interview with Rich White, Vice President of Marketing & Communications, AAIA, and Executive Director of the Car Care Council
Rich White is vice president of marketing and communications for the Automotive Aftermarket Industry Association (AAIA). He oversees marketing, public relations, media relations, publications, Web sites and most recently, the Car Care Council and the “Be Car Care Aware” consumer education campaign. With National Car Care Month just around the corner, White provided aftermarketNews.com with an update on the “Be Car Care Aware” consumer education campaign and the Car Care Council’s plans for this year. He also shared how aftermarket companies can become more involved in the campaign.