DIAMOND BAR, CA — The Off-Road Business Association (ORBA) and the United Rockcrawling & Off-Road Challenge (UROC) will participate in the annual SEMA Spring Expo, which is slated to take place March 5-6 at the Indiana Convention Center in Indianapolis.
According to Peter MacGillivray, vice president of marketing and communications for SEMA, ORBA and UROC will bring the excitement of the rapidly growing off-road sports scene to the annual SEMA Spring Expo.
“We are excited to have these groups participate in our Spring Expo,” MacGillivray said. “At SEMA, we are very aware of the spurt of off-road activities’ popularity-both sand sports and the extreme off-road activities characterized by rockcrawling. The SEMA Spring Expo activities are part of our ongoing efforts to help our industry develop this market segment.”
MacGillivray noted that the association’s monthly magazine for the aftermarket industry, SEMA News, has scheduled coverage of the off-road market for every issue this year. Also, he said, SEMA’s educational programs throughout the year will emphasize the niche’s potential. An off-road proving ground experience is also part of the 2004 SEMA Spring Expo, an addition to the show that incorporates SEMA’s LTAA Light-Truck & Accessory Expo and PRO’s Restyling & Trim Expo.
ORBA will present two educational seminars and will also have an exhibit on the show floor at the 2004 Spring Expo. UROC — which merged with the American Rock Crawling Association last year, and also incorporated EROC (East Rock Crawling) under its 2004 program umbrella — will also be on the SEMA Spring Expo show floor with a 20 by 50 foot exhibit near the Expo’s rockcrawling display.
MacGillivray said that SEMA’s exposure of the potential of off-roading will continue beyond the Spring Expo with high visibility at SEMA Show 2004 set for November in Las Vegas.
A complete schedule of the activities at the SEMA Spring Expo is available at: www.SEMASpringExpo.com.
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