R. L. Polk & Co.’s Ask the Industry Looks at the Future of Online Parts Ordering
Once considered nothing more than the latest trend for young and tech-savvy consumers, online shopping today is big business. While it has taken time for e-commerce to expand from its beginnings as a vehicle for primarily business-to-consumer purchasing, today, it has become a critical tool for successful business-to-business transactions. And, it seems that now, everyone wants in on the game. It’s not just a passing trend, but a must for those who want to keep their businesses current and on an upward growth track – especially in the automotive aftermarket. Simply type “buy auto parts” into Google and it will yield more than 50 million results.
Underutilized eMarketing Will Be Focus of Track Session During the 2006 Aftermarket eForum
One of marketing’s most underutilized tools – eMarketing –will take center stage at this year’s Aftermarket eForum conference. The 2006 Aftermarket eForum will be held July 17-19, at the Hyatt Regency O’Hare in Chicago. Early bird registration for eForum closes on Friday, June 16. The early-bird registration fee for AAIA, AIA of Canada, AWDA, MEMA, and SEMA members is $695 and $895 for non-member firms.
J.D. Power and Associates and Jumpstart to Host Automotive Internet Roundtable
J.D. Power and Associates will host an Automotive Internet Roundtable in conjunction with Jumpstart Automotive Media, Inc. Nov.1-3 at Caesar’s Palace in Las Vegas.
Aftermarket eForum: Day Two – To “e” or not to “e”
Yesterday, the Aftermarket eForum was in its second day in the Windy City. The full day was full of panels, vendor displays and speakers who gave their insights on the world of “e” in the industry.
Using The Internet As A Tool To Promote Your Shop
For many people the Internet has become the primary medium for finding information, addresses, products and services — including auto repair. If your business does not yet have its own Web site, you’re missing a great opportunity to tell people who you are and what you can do for them.