Visteon Introduces Next Generation of Flexible and Scalable In-Car Entertainment Systems
Designed to offer a gateway for consumer electronics into the automotive environment, Visteon’s family entertainment systems provide vehicle manufacturers with an opportunity to offer new and differentiating features that deliver value, the company said.
Car Care Council Launches Redesigned Web Site
BETHESDA, Md. – The Car Care Council has launched its redesigned “Be Car Care Aware” Web site at www.carcare.org. Visitors to the new site will be greeted by a redesigned homepage that features practical vehicle maintenance and repair information for consumers, the aftermarket industry and the media. Each section is organized and labeled for each
NAPA Dealers Add GPS Tracking Key to Automotive Product Line
CARY, Ill. — LandAirSea Systems Inc. has begun distributing its award-winning GPS Tracking Key to NAPA automotive dealers across the country. The GPS Tracking Key is a small, pocket-sized device that receives signals from 24 Department of Defense satellites orbiting the earth. Its internal computer determines the GPS location of a vehicle and records detailed
Autologue Computer Systems Expands Its AIS Warehouse Advantage Program to Large Distributors
Autologue’s AIS Warehouse Advantage Program, originally designed as a management system for small- to medium-sized jobbers, has been expanded for large warehouse distributors. According to Autologue, the AIS system contains all the necessary EDI ordering connections to the warehouse distributor as well as the ability to provide custom pricing upload files. The AIS System comes with a high-performance Linux Server that connects to most Microsoft PC networks.
Herman Trend Alert: Digital Dirt Hurts Candidates
According to the executive recruiter Execunet, a large majority of recruiters used Internet search engines in 2007 to "uncover information about candidates." In fact, the number is a whopping 83.2 percent — an increase of 11.4 percent over the percentage of recruiters using the Internet in 2005. Recruiters are using online information to augment resumes. Moreover, here is the real news: 43 percent said they eliminated candidates based on this "digital dirt" — before even making the first phone calls.
Pennzoil Unveils New Feel the Clean Brand Strategy
HOUSTON, TX – Pennzoil has embarked upon a new brand strategy that makes strong claims about the oil’s ability to help keep a vehicle’s engine clean. The company’s new brand initiative is built around the theme of “Feel the Clean” and will be supported by a new advertising campaign that made its debut with new
Be Car Care Aware Campaign Celebrates Fifth Anniversary
BETHESDA, MD – Celebrating its fifth anniversary, the popular consumer education program “Be Car Care Aware,” (BCCA) has become the leading third-party source of information on vehicle maintenance for motorists, the industry and the consumer media, according to BCCA organizers. “The ‘Be Car Care Aware’ campaign has clearly exceeded expectations in only five short years,”
Aftermarket Marketing Best Practice: SEO Should Be an Extension of Your Marketing Efforts
This week, The Catevo Group presents its recommendations of best practices for Search Engine Optimization and why it should be an important part of your marketing plan in 2008.
Goodyear Debuts Ad Campaign at Dealer Conference, Renews NASCAR Contract
This week, Goodyear Tire & Rubber Co. introduced dealers to a new consumer marketing and advertising campaign that supports an all-new theme for the Goodyear brand: "Get There." Larry Mason, president of consumer tires, officially debuted the new message and accompanying television ads at Goodyear’s annual dealer meeting in Orlando, FL.
R. L. Polk & Co.’s Ask the Industry Asks: How Do You Make Future Business Projections?
In an industry subject to ever changing market conditions, it’s important to have as many tools as possible to help project an accurate business forecast for the year ahead. For this week’s “Ask the Industry,” we asked a number of aftermarket firms what methods they use to make future business projections. Their responses conveyed the high-level of creativity and analysis that goes into predicting future supply and demand.