Royal Purple Expands Production Capabilities
According to Royal Purple Production Manager Leigh McClellan, additional tanks were added to help Royal Purple stay ahead of its double-digit sales growth.
Royal Purple Announces Summer SEMA Contest Winners
Two winners were selected in the Royal Purple “Show It Off at SEMA” Contest and one winner from the “Maxfilm Send Me to SEMA” Contest.
Royal Purple Announces Open Call for Sponsorship Proposals
Proposals will be accepted until Sept. 30 for all genres of racing (individuals and teams), event organizers and project builds.
Royal Purple Develops New Proprietary Bottle
While maintaining the trademark purple bottle and yellow cap, the new bottle features an embossed logo that serves as an anti-counterfeiting measure.
Royal Purple Introduces High Performance Street Engine Oils
The company is introducing its High Performance Street (HPS) motor oil to consumers with performance/modified engines and vehicles that have exceeded the factory warranty period.
Royal Purple Announces New NASCAR Sponsorship
Company will be title sponsor of the NASCAR Nationwide Series 300 at Auto Club Speedway.
Royal Purple Lubricants Taps DJ Funkmaster Flex to Showcase Its Latest Performance Products
This latest agreement comes on the heels of Royal Purple’s successful partnership with Funkmaster Flex in 2009.
Royal Purple Launches Dual-Language Packaging for Canadian Market
Each of the dual-language labels will provide all standard information in both English and French.
Royal Purple Grows from 750 Dealers to More Than 15,000 in Five Years
Company says simple ‘Marketing 101’ principles guided Royal Purple to success in the automotive aftermarket.
Royal Purple Unveils New Label Design
After more than two years of research and review, Royal Purple has unveiled a new label design. The company’s newly redesigned products will hit shelves throughout the United States beginning July 1. All automotive and Max Cycle oils, Royal Purple’s top selling products, wear the new design.