Clevite Engine Parts Targets Sport Compact Market
Clevite Engine Parts has announced a new initiative to increase awareness and availability of its engine parts in the growing sport compact market. This two-pronged effort entails targeting and educating import specialist engine builders as well as continuing to introduce new products that make these sport compact engines more durable.
R. L. Polk & Co.’s Ask the Industry Looks at the Value of Motorsports Marketing Programs
Racing. Fortune magazine has called it the “fastest-growing, best-run sport.” One in three Americans consider themselves fans. And, today, businesses across all industries want a part of the action.Over the past decade, motorsports marketing and racing sponsorships have become among the most successful and lucrative vehicles for building brand awareness, so much so that companies today have executives dedicated solely to building their brands through motorsports marketing efforts. For this week’s Ask the Industry, we asked a number of aftermarket businesses that are active in motorsports marketing and racing sponsorships to tell us what they get out of it and where they see it all heading.
ACDelco “Extreme Garage” Tour Makes Appearance in Las Vegas This Week
The ACDelco “Extreme Garage,” an interactive display housed in an impressive 53-foot trailer, will make its appearance at the Hard Rock Hotel in Las Vegas on Thursday, Oct. 20, in anticipation of the ACDelco Las Vegas NHRA Nationals this coming weekend.
Gold Eagle Takes ‘Engine Answerman’ on the Road
Gold Eagle Co. has tapped eight-time STA-BIL National Lawn Mower Racing Series champion Bobby Cleveland to tour the country as ‘the Engine Answerman.’ The unique promotion is designed to reach out to consumers across the U.S. with expert advice on virtually all engine-powered vehicles and equipment.
KJ Teams With ACDelco to Give Consumers a “Brake”
NHRA Pro Stock standout Kurt Johnson makes his living powering his ACDelco Cobalt down the quarter-mile in just over 6.6 seconds at speeds topping 207 mph. Although his primary objectives are to create horsepower and make sure he reaches the finish line first, he realizes it is equally important that he comes to a safe stop at the end of each run, and therefore pays close attention to the braking system on his 1,300-horsepower hot rod.
Castrol Syntec Honors Winner of Its Scholarship Program
Legendary drag racing champion John Force and teammate Eric Medlen recognized Chris Burd of San Luis Obsipo, CA, as the national winner of the 2005 Castrol SYNTEC Outperformers Scholarship Program and America’s most passionate young car lover. Burd was honored during a special ceremony at the NHRA 51st Mac Tools U.S. Nationals in Indianapolis.
Fel-Pro Introduces Advanced MLS Performance Head Gaskets for Mitsubishi Engines
The engine sealing experts at Fel-Pro have introduced PermaTorqueMLS multi-layer steel performance head gaskets for the popular 1989-’99 Mitsubishi 2.0L 4G63 and 4G63T engines.
Executive Interview with Duane Miller, Executive Director of GM Service and Parts business channels – GM Service and Parts Operations (SPO)
This Executive Interview features Duane Miller, who is the Executive Director of GM’s Service and Parts business channels (GM Service and Parts Operations [SPO]). Miller was appointed to his position back in April 2005. He took time from his busy schedule to discuss with AftermarketNews.com his new responsibilities, the outlook of ACDelco going forward and how “Real Car Guys” know ACDelco.
Joseph “Corky” Coker Recieves “Wally” Lifetime Achievement Award
Specialty Equipment Market Association (SEMA) chairman and Coker Tire Company president Joseph “Corky” Coker was honored with a “Wally” Lifetime Achievement Award at the 3rd annual Holley NHRA Hot Rod Reunion’s public reception.
Automotive Hall of Fame Announces 2005 Inductees
The Automotive Hall of Fame has released the names of its 2005 Class of Inductees. This year’s inductees are Mario Andretti, John Dunlop, Sir William Lyons, Jim Moran, Shirley Muldowney, John (Jack) Smith, Jr., John M. Studebaker and Alexander Winton. Formal induction ceremonies will take place October 11 in Detroit.