Gold Eagle Takes ‘Engine Answerman’ on the Road

Gold Eagle Co. has tapped eight-time STA-BIL National Lawn Mower Racing Series champion Bobby Cleveland to tour the country as 'the Engine Answerman.' The unique promotion is designed to reach out to consumers across the U.S. with expert advice on virtually all engine-powered vehicles and equipment.

CHICAGO — Gold Eagle Co. has tapped eight-time STA-BIL National Lawn Mower Racing Series champion Bobby Cleveland to tour the country as ‘the Engine Answerman.’ The unique promotion is designed to reach out to consumers across the U.S. with expert advice on virtually all engine-powered vehicles and equipment.

Cleveland’s 25,000-mile trek will reach an estimated 4.2 million targeted consumers through some 30 large events. Tour stops include retailer appearances and major NASCAR and NHRA races, boat and RV shows, lawn mower races, classic car shows, motorcycle rallies, fishing tournaments and Diesel Hot Rod Association (DHRA) events.

“We wanted to drive sales and targeted consumers to our retailers by supporting them with a unique, grassroots effort that informs key audiences of Gold Eagle’s product solutions to common engine problems,” said Manny Grijalva, Gold Eagle Co.’s vice president of sales and marketing. “Bobby’s engine expertise and engaging personality are ideal for educating and entertaining audiences on maintenance and performance issues.”

He’ll travel in a custom 72-foot ‘Engine Answerman’ 18-wheeler that will serve as a rolling exhibit containing several exciting display vehicles, product samples and brochures. Among the motorized marvels inside the trailer will be his two racing lawn mowers and the world’s first Monster Mower: a four-wheel drive, four-wheel steer creation that is part monster truck and part lawn tractor. Other items include a Harley-Davidson motorcycle, a personal watercraft, outdoor power equipment and an ATV.

Cleveland’s expertise comes from 27 years as an engineer and new product designer for Snapper. His unparalleled success as a lawn mower racer also reveals his expert knowledge of engines. Some of his career highlights includes 69 first place victories in the STA-BIL National Lawn Mower Racing Series; holding the world record in monster mower jumping; running a 85 mph lap on a racing lawn mower at Atlanta Motor Speedway; and being an on-camera consultant to Jesse James’ hit television show Monster Garage for the “Mustang Mower” project.

_______________________________________

Click here to view the rest of today’s headlines.