Mitchell 1 Adds Two to Management Team
Mitchell 1 recently added two new staffers to its management team. Maribel Arango Topf has joined the company as customer retention manager and Chris Arden Krimple has been named associate product manager.
Keith Kreft Awarded ETI Founder’s Award
Keith Kreft of Cupertino, Calif., was presented the Equipment and Tool Institute (ETI) Founder’s Award at the association’s recent board meeting. The Founder’s Award honors individuals who have demonstrated outstanding commitment and support of the Institute. It is ETI’s highest honor. Kreft is the 14th recipient of the award since it was established in 1985.
Mitchell 1 Promotes Mellon to Marketing Manager
Rosana Mellon has been promoted to the position of marketing manager at Mitchell 1. In her new role, Mellon will now direct pricing and promotions efforts for the company’s full product line and its Snap-on/ShopKey channels. In addition, her new responsibilities will include overseeing the Mitchell 1 Premier Club, ShopKey rewards program as well as handling other corporate marketing projects.
Greg Potter Named 2004 ETI President
Greg Potter of Chief Automotive Systems has been elected 2004 president of the Equipment and Tool Institute (ETI).
ATMC Spring Conference to Focus on “Clean Diesel”
The Automotive Training Managers Council (ATMC) will hold its 2004 Spring Conference and Business Meeting on April 18-20 at the Holiday Inn Fairlane-Dearborn in Detroit, Mich. The conference will focus on heavy-duty/diesel emissions and new technologies. Numerous automotive presentations on clean diesels, new emissions-related systems and their impact on the service technician will be on the agenda.