The Week In Review (Aug. 21-25, 2006)
THE WEEK IN REVIEW (August 21-25, 2006) _______________________________________________________________________________________________________ _______________________________________________________________________________________________________ ASSOCIATION & LEGISLATIVE NEWS: _______________________________________________________________________________________________________ _______________________________________________________________________________________________________ ASA to Communicate with Members through New Blog The Automotive Service Association (ASA) is among the latest in the aftermarket industry to launch a blog website. ASA’s new blog (http://blog.asashop.org) will provide commentary and analysis about the automotive service industry
R. L. Polk & Co.’s Ask the Industry Looks at the Value of Motorsports Marketing Programs
Racing. Fortune magazine has called it the “fastest-growing, best-run sport.” One in three Americans consider themselves fans. And, today, businesses across all industries want a part of the action.Over the past decade, motorsports marketing and racing sponsorships have become among the most successful and lucrative vehicles for building brand awareness, so much so that companies today have executives dedicated solely to building their brands through motorsports marketing efforts. For this week’s Ask the Industry, we asked a number of aftermarket businesses that are active in motorsports marketing and racing sponsorships to tell us what they get out of it and where they see it all heading.
Affinia Collects Nine Awards at National Catalog Managers Association Meeting
Affinia was presented with a total of nine awards, including seven President’s Awards, at the recent meeting of the National Catalog Managers Association (NCMA).
Automotive Communicators Honored for Outstanding PR Achievements
The winners of the fourth annual Excellence in Automotive Public Relations Award were honored April 28 at the Spring Conference of the Automotive Public Relations Council (APRC) held in Dearborn, Mich. The only award of its kind, the Excellence in Automotive Public Relations Award identifies public relations programs that have successfully addressed an automotive-related public relations issue with exemplary professional skill, creativity and resourcefulness. The annual award honors complete public relations programs that incorporate sound planning, execution and evaluation.
Private Equity Firms Drive Away With More Auto Parts Deals
The auto parts industry continues to be one of the favorite places for private equity firms to put their money as they invested more than $1.5 billion in the industry in July.
Updated: Cypress Group to Buy Dana AAG Unit
It’s official. Dana Corp. has finally named a buyer for its Automotive Aftermarket Group (AAG). As first-reported early this morning in a ”Breaking News” bulletin from aftermarketNews.com, New York-based buyout firm Cypress Group has agreed to purchase the Dana AAG unit for approximately $1.1 billion in cash. Dana AAG President Terry McCormack and John Washbish, the AAG unit’s president of customer relationship management, along with their executive team will continue with the company. According to Michael Finley, managing director of Cypress, former Echlin top execs Larry McCurdy and Joe Onorato have signed on to serve as directors of the new company.
Engine Builders Meet for Third Round of 2004 Clevite Engine Builder Showdown Series
Engine builders for the likes of Kevin Harvick, Jeremy Mayfield and Jeff Gordon took part in a head-to-head competition in the third round of the 2004 Clevite Engine Builder Showdown Series, which took place April 7 at the NASCAR Technical Institute (NTI), in Mooresville, N.C. Engine builders for the likes of Kevin Harvick, Jeremy Mayfield and Jeff Gordon took part in a head-to-head competition in the third round of the 2004 Clevite Engine Builder Showdown Series, which took place April 7 at the NASCAR Technical Institute (NTI), in Mooresville, N.C.
Engine Builders Meet for Third Round of 2004 Clevite Engine Builder Showdown Series
Engine builders for the likes of Kevin Harvick, Jeremy Mayfield and Jeff Gordon took part in a head-to-head competition in the third round of the 2004 Clevite Engine Builder Showdown Series, which took place April 7 at the NASCAR Technical Institute (NTI), in Mooresville, N.C. Engine builders for the likes of Kevin Harvick, Jeremy Mayfield and Jeff Gordon took part in a head-to-head competition in the third round of the 2004 Clevite Engine Builder Showdown Series, which took place April 7 at the NASCAR Technical Institute (NTI), in Mooresville, N.C.
MANN+HUMMEL Rolls Out Print-On-Demand Product Catalogs
Digital product application catalogs will provide filtration info for MANN-FILTER, Purolator, WIX products and more.
Purolator Wraps Up 100-Year Anniversary at AAPEX
After a century, Purolator has more than 1,400 filtration products for automotive and light truck applications.
