Bosch Introduces Customized Digital Menu Boards for Bosch Service Centers
According to Bosch, these menu boards provide a modern alternative for delivering critical information to the customer and building on the brand recognition of the Bosch Car Service network.
Goodyear Holds Topping Ceremony for New Headquarters
A topping ceremony is a tradition – much like the christening of a ship – held when a new building is erected. An evergreen tree, a symbol of growth and good luck, is placed on the beam as it is hoisted in place.
Aftermarket Foundation, Don Schumacher Racing Fuel Awareness, Dollars at High Octane Vegas Charity Golf Tournament
The 20th annual charity event raised more than $350,000, breaking the previous year’s record.
Bosch Renews Partnership with Discovery Channel’s Storm Chasers to Launch New Icon Wiper Blade Advertising Campaign
A combination of broadcast and digital elements, together with new social media components, is intended to drive awareness and purchasing consideration for the Bosch ICON brand, and drive traffic to ICON retailers offering special deals on the product, the company says.
Bendix Launches National Teen Driver Safety Campaign
Bendix Brakes for Teen Safety aims to educate young motorists on proper maintenance and the need for repair shop visits.
Public Relations Account Manager
PR agency seeking a full-time Account Manager (AM) to interact with multiple clients on a daily basis and serve as a key contact to members of the media. This full-time position is located in Akron/Canton, Ohio. The qualified AE must have strong public relations writing skills, which includes knowing the AP Stylebook, with proven experience
Michelin Looks to ‘Change’ Tire Buying with Online Features
The tiremaker has added a host of new tools to its michelinman.com website to make tire buying “easier and more enjoyable.”
New Airtex Vehicle Electronics Brand Reflects Expanded Product Line, Advanced Technologies
The Airtex Engine Management brand has been repositioned as Airtex Vehicle Electronics to reflect an aggressive expansion into new product categories and continued investment in advanced OE-style and better-than-OE technologies.
Goodyear Updates the Look of NASCAR and NHRA Tires to Honor America’s Armed Forces
Classic NASCAR and NHRA racing tires feature patriotic design as part of 2011 Goodyear “Support Our Troops” program.
Dayco Unveils New Interactive Tensioner Packaging
Robert Christy, Dayco director of marketing, said, “Dayco’s strategic focus is to continue to add value to the brand. The Dayco QR offers something more than just a company website; this will now give the professional technician and DIYer the ability to watch the actual installation video of that particular tensioner being installed on the actual vehicle.”