BROADVIEW, Ill. – Bosch is introducing a new digital menu board program designed to entertain and educate customers of Bosch Car Service Centers (BCS) in their waiting areas. According to Bosch, these menu boards provide a modern alternative for delivering critical information to the customer and building on the brand recognition of the Bosch Car Service network. 
The digital menu board program, one of several value-added programs Bosch offers its network participants, was officially launched at the network’s North American Annual Meeting held during AAPEX earlier this month in Las Vegas.
Bosch Service Centers that participate in the new menu board program will find that the screens fit easily into customer waiting areas, with shop owners able to select the content they want to display, according to Bosch. This can include anything from pricing and promotions to helpful tips on car care, as well as news and weather specific to the shop’s local area. Board software allows for several different screen layouts, and can optionally utilize touch screens and videos on-demand.
Earlier this year, some BCS shops were selected to test the menu boards as part of a pilot program.
"These shops have successfully integrated their menus and increased engagement with their customers," said Michael Lippman, concept manager for the Bosch Car Service network at Robert Bosch LLC.
According to Lippman, "These menu boards can enhance consumers’ first impressions of our service centers and help develop lasting impressions as well. We now have a form of communication that can entertain and educate consumers about the value of regular maintenance, such as routine oil and filter changes and knowing when to change wiper blades.
"Educational content, coupled with announcements on special promotions and services can increase sales and repeat business. Ultimately, keeping customers informed builds stronger relationships between communities and their area BCS shops as an automotive repair resource," Lippman said.
Service centers interested in learning more about the Bosch Service Center network can request more information at www.boschservice.com.
