LIQUI MOLY Partners Up With The Chicago Bulls
The German oil manufacturer has signed a two-year advertising contract with the NBA team.
Bridgestone Americas Making Marketing Leadership Changes
These changes follow the announcement that Phil Pacsi, vice president, sports and events marketing and training, will retire after 36 years with the company.
Leadership 2.0 Day 3: Team Discussions And An In-Depth Look At Current Industry Issues
All this week, we are bringing you exclusive blog posts from a range of aftermarket professionals participating in this week’s Leadership 2.0 program, hosted by the University of the Aftermarket at Northwood University. Today, we hear from Joseph Lee, regional sales manager, Eastern Auto Parts Warehouse
LIQUI MOLY Partners With The Los Angeles Kings Hockey League
The main component of the partnership with the Kings is the rinkside brand presence for the remaining preliminary matches of the current season and for the next three seasons.
Castrol Announces Multi-Year NFL Sponsorship Extension
The partnership will position Castrol as the Official Motor Oil Sponsor of the NFL.
PPG Announces Exclusive Paint Partnership With National Hockey League
This new agreement builds on PPG’s 20-year naming-rights agreement with the Pittsburgh Penguins hockey team for Pittsburgh’s multipurpose arena, PPG Paints Arena. PPG also is the Official Paint Supplier of the Pittsburgh Penguins team.
NASCAR Becomes 1st Sports League To Launch DeskSite Video App
Described as a “DVR for the internet,” the NASCAR DeskSite serves as a digital fan hub for NASCAR.com video content including interviews with drivers, post-race recaps, in-depth coverage, driver spotlights and breaking news.
PPG Acquires Naming Rights For Pittsburgh Penguins Home, To Become ‘PPG PAINTS Arena’
In the coming weeks, signage inside and outside the facility and all related marketing materials will transition to reflect the new name and logo.
Heavy-Duty Repair Training To Debut At NACE | CARS 2016
In addition to the training classes, a number of companies exhibiting on the show floor will highlight their heavy-duty solutions, including Car-O-Liner, ProLine, Yukon Gear & Axle, Pro Spot International, NAPA, GYS Welding, BASF, Audatex, Bad Dog Tools and many others.
Toyo Tires Joins Red Sox Nation As The Official Tire Of The Boston Red Sox
Toyo Tires also is the Official Tire of UFC, Tough Mudder, Stadium Super Trucks and the National Auto Sport Association (NASA) as well as a major sponsor of the NHL’s Anaheim Ducks; Honda Center in Anaheim and the Cadillac Challenge.
