DENSO Increases Motorsports Sponsorships for 2004
Japan-based DENSO Corp. has announced it will co-sponsor two new teams for the 2004 racing season — Panasonic Toyota Racing team in Formula One (F1), and Subaru World Rally team. DENSO will also continue to support the Panasonic Toyota Racing team as a technical sponsor.
ABC, ESPN to Provide Live Coverage of IRL Indycar Series
ESPN and ABC Sports have signed on to be the exclusive carriers of Indy Racing League (IRL) events, providing live television coverage of all 16 IRL IndyCar Series events for the 2004 season.
Wally Parks NHRA Motorsports Museum Raises $35,000 at Auction
Race fans and collectors recently raised more than $35,000 for the Wally Parks NHRA Motorsports Museum, at the museum’s Feb. 19 memorabilia auction. The auction featured 113 items including several pieces from the personal collection of NHRA Founder Wally Parks and his wife Barbara, who attended the auction and even autographed their items.
WIX Announces Two New In-Store Promotions
WIX Filters has launched two new promotions for collectors. An exclusive NASCAR Performance Product, WIX is launching the WIX #1 Fan Bobblehead Promotion designed to help spread the excitement of America’s fastest-growing sport to consumers. WIX is also unveiling the latest in its series of die-cast collectibles, celebrating the joint achievements of both Ford and WIX.
Edelbrock 2004 Catalog Now Available
The new 2004 Edelbrock Catalog for American Cars & Trucks is now available. Sporting a historic cover shot of Vic Edelbrock Jr. with his father’s just-restored ’32 Ford Roadster, the new catalog has 244 pages of automotive parts including manifolds, shocks, cylinder heads, fuel pumps, carburetors, camshafts, headers, crate engines, etc. It is also the company’s largest catalog to date.
Wix Filters Gives NASCAR Drivers Added Incentive
WIX Filters is giving NASCAR series drivers yet another reason to get ahead of the pack on race day — the WIX Filters Lap Leader Award. Starting with the 2004 racing season, the award program extends through December 31, 2010. The WIX Filters Lap Leader Award includes cash payouts and an award trophy/plaque that will be presented during pre-race ceremonies at each event, as well as a year-end payout and a trophy for the driver who leads the most races with the most laps for each series.
Timken to Become NASCAR Contingency Sponsor
Timken has signed on as a contingency sponsor of the NASCAR Busch Series for three years, beginning with the 2004 season. The Hershey’s Kisses 300 at Daytona International Speedway, which took place last weekend, was the first time the Timken logo appeared on multiple NASCAR stock cars.
Delphi Continues Relationship with Hendrick Motorsports for 2004
Delphi is continuing its relationship with Hendrick Motorsports by becoming a major associate sponsor of the No. 5 Chevrolet in the NASCAR NEXTEL Cup Series, beginning this weekend with the Daytona 500 in Daytona Beach, Fla. The sponsorship is in association with Kellogg’s for the No. 5 NASCAR driven by two-time Winston Cup champion Terry Labonte.
SEMA Chairman Named 2004 Meguiar’s Award Recipient
Corky Coker of Coker Tire, chairman of SEMA’s board of directors, was chosen as the 2004 Meguiar’s Award recipient by the Meguiar’s Award Selection Committee. The award recognizes individuals who have significantly impacted the collector-car hobby. Past recipients include: Steve Earle, founder of the Historic Sports Car Racing Association; Robert Petersen, founder of Motor Trend and Hot Rod magazines; and “Tonight Show” host Jay Leno.
Walt Disney Pictures to Draw New Fans with “Cars”
Film legend Paul Newman will lend his voice to a car character in the upcoming animated feature film “Cars.” The film is the latest production from Pixar Animation Studios’ Academy Award-winning director John Lasseter (“Toy Story,” “Toy Story 2,” and “A Bug’s Life”) and is presented by Walt Disney Pictures. In conjunction with this new role, Newman will take the wheel of the Disney/Pixar sponsored racecar on Jan. 31 and Feb. 1 at “The Rolex 24 At Daytona” race in an attempt to break his own record. Newman holds a place in the Guinness Book of World Records as the oldest driver to win a professionally sanctioned race in 1995 at Daytona.