DENSO Increases Motorsports Sponsorships for 2004 - aftermarketNews

DENSO Increases Motorsports Sponsorships for 2004

Japan-based DENSO Corp. has announced it will co-sponsor two new teams for the 2004 racing season -- Panasonic Toyota Racing team in Formula One (F1), and Subaru World Rally team. DENSO will also continue to support the Panasonic Toyota Racing team as a technical sponsor.

TOKYO — Japan-based DENSO Corp. has announced it will co-sponsor two new teams for the 2004 racing season — Panasonic Toyota Racing team in Formula One (F1), and Subaru World Rally team. DENSO will also continue to support the Panasonic Toyota Racing team as a technical sponsor.

“DENSO is excited to sponsor these motorsports teams, and we hope to increase our name recognition and corporate image through our involvement with motorsports around the world,” said Takao Inukai, executive vice president, sales and marketing. “It also is a good opportunity to showcase our technology to our many customers who support the motorsports community.”

DENSO has been sponsoring motorsports since 1971. Other current DENSO motorsports sponsorships include:

All Japan GT Championship (JGTC) – Main sponsor of the Toyota Team SARD* and two new promising drivers participating in the JGTC GT500 cc class.

Indy Racing League (IRL) – Continue to co-sponsor Mo Nunn Racing* and driver Toranosuke Takagi.

National Mustang Racing Association (NMRA) race series – New three-year title sponsorship called the DENSO NMRA Ford Drag Racing Series.

National Hot Rod Association (NHRA) & Import Drag Racing Circuit (IDRC) – Continue to sponsor Team Tactics and champion driver JoJo Callos.

Edelbrock Fastest Street Car Pro Drag Racing Series – Continue class sponsorship: Pro Street class.

For more information on Denso’s motorsports program, go to: www.globaldenso.com/motorsports.

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